Menu Insights - China - September 2019
Covered in this report
The market has experienced slower growth compared with the year before. One reason for this is a change in spending priority which means more consumers are spending more on holidays and entertaining than spending on eating out. Also, with regard to menus, businesses have found it necessary to adjust their offerings because of an increase in the price of pork and discounted import beef prices. Consumers are caring more about detailed meal information, with short video apps stimulating more attractive menu innovations.
“Consumers are still willing to dine out, while the frequency of ordering food delivery is affected by the fast growing ready meal market and Fresh app usage. Sichuan cuisine still wins the majority, but Cantonese cuisine has taken the premium market. In Western dishes, steak, pizza and burger dominant the market. For low-popularity dishes, businesses need to promote the dishes as star and main products to win more market share.”
– Belle Wang, Research Analyst
This Report will cover the following areas:
- Cooperate with Fresh apps
- Western cuisines need to introduce star product to win more attention
- Trend of developing light flavoured cuisines
Mintel’s research shows that over one third of respondents have dined out more often, and over a quarter of consumers have ordered food delivery less often. The food delivery market has not only been negatively affected by rising delivery fees but has also faced threat from other business, especially Fresh apps and ready meals which are influencing consumers’ behaviours. In terms of Chinese cuisines, Sichuan cuisine still dominates the market. Furthermore, nutritional information on menus is becoming more important than before and consumers are paying more attention to detailed ingredient information, which is mainly because of their rising consciousness of health.
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