Menu Insights - China - September 2019
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
The market has experienced slower growth compared with the year before. One reason for this is a change in spending priority which means more consumers are spending more on holidays and entertaining than spending on eating out. Also, with regard to menus, businesses have found it necessary to adjust their offerings because of an increase in the price of pork and discounted import beef prices. Consumers are caring more about detailed meal information, with short video apps stimulating more attractive menu innovations.
“Consumers are still willing to dine out, while the frequency of ordering food delivery is affected by the fast growing ready meal market and Fresh app usage. Sichuan cuisine still wins the majority, but Cantonese cuisine has taken the premium market. In Western dishes, steak, pizza and burger dominant the market. For low-popularity dishes, businesses need to promote the dishes as star and main products to win more market share.”
– Belle Wang, Research Analyst
This Report will cover the following areas:
Mintel’s research shows that over one third of respondents have dined out more often, and over a quarter of consumers have ordered food delivery less often. The food delivery market has not only been negatively affected by rising delivery fees but has also faced threat from other business, especially Fresh apps and ready meals which are influencing consumers’ behaviours. In terms of Chinese cuisines, Sichuan cuisine still dominates the market. Furthermore, nutritional information on menus is becoming more important than before and consumers are paying more attention to detailed ingredient information, which is mainly because of their rising consciousness of health.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.