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Menu Trends - UK - February 2018

“Although older diners enjoy common cooking methods like roasting, steaming and stir frying, affluent 16-44-year-olds are driving the shift towards emerging food trends including smoking, curing, raw food, fermenting and pickling. Pizza brands are leveraging consumer demand for wood-fired oven cooking; however air pollution concerns may result in the banning of wood-fired ovens.”

– Trish Caddy, Foodservice Analyst

This report examines the following issues:

  • Attracting Millennials
  • Appealing to older diners
  • Delivering better deals

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • The opportunities for growth
              • The challenges faced
                • Subdued consumer confidence
                  • Companies and brands
                    • Menu innovations
                      • Dining concepts
                        • The consumer
                          • Participation in eating out
                            • Figure 1: Participation in eating out, by dining occasions, November 2017
                          • Menu items by meal occasion
                            • Figure 2: Menu items by meal occasions, November 2017
                          • Factors that encourage trying new items
                            • Figure 3: Factors that encourage people to try new menu items, November 2017
                          • Food preparations
                            • Figure 4: Interests in food preparation methods, November 2017
                          • Menu trends
                            • Figure 5: Key menu trends, November 2017
                          • Consumer attitudes
                            • Figure 6: Attitudes towards menu trends, November 2017
                          • What we think
                          • Issues and Insights

                            • Attracting Millennials
                              • The facts
                                • The implications
                                  • Appealing to older diners
                                    • The facts
                                      • The implications
                                        • Delivering better deals
                                          • The facts
                                            • The implications
                                            • The Market – What You Need to Know

                                              • National living wage increases
                                                • Rising business rates
                                                  • Consumers face income squeeze
                                                    • Population trends
                                                      • Attitudes towards food
                                                      • Market Drivers

                                                        • Consumers face income squeeze
                                                          • Hospitality recruitment at its most difficult
                                                            • Rising business rates
                                                              • National Living Wage and National Minimum Wage
                                                                • Britain’s population
                                                                  • Figure 7: Trends in the age structure of the UK population, 2011-16 and 2016-21
                                                                • Trends in healthy food factors
                                                                  • Figure 8: Trends in healthy food factors, April 2016-November 2017
                                                                • Consumer attitudes towards food
                                                                  • Foodie-ism
                                                                    • Flexitarianism
                                                                      • Healthy eating
                                                                        • Figure 9: Trends in selected attitudes towards food, April 2016-November 2017
                                                                      • Higher standards create “halo” effect for meat
                                                                        • FSA issues new regulations on cooking burgers
                                                                          • Red Tractor toughens farm standards
                                                                            • Air pollution concerns could crush the wood-fired trend
                                                                            • Companies and Brands – What You Need to Know

                                                                              • New on the food menu
                                                                                • Notable dining concepts
                                                                                • Launch Activity and Innovation

                                                                                  • Menu trends that stand out
                                                                                    • Vegan menus
                                                                                      • Dipping sauces
                                                                                        • Wood-fired
                                                                                          • Smoking
                                                                                            • Curing
                                                                                              • Raw food
                                                                                                • Fermenting and pickling
                                                                                                  • Meat-led concepts
                                                                                                    • Fusion cuisine
                                                                                                      • Tapas-style dishes
                                                                                                        • Formats that stand out
                                                                                                          • Test kitchen menus
                                                                                                            • Dark kitchens
                                                                                                              • Open kitchens
                                                                                                                • Cook-it-yourself
                                                                                                                  • Menu pricing structures that stand out
                                                                                                                    • Dynamic pricing
                                                                                                                      • Fixed-price menus
                                                                                                                        • Non-refundable tickets
                                                                                                                        • The Consumer – What You Need to Know

                                                                                                                          • The brunch and breakfast boom
                                                                                                                            • Fewer than half order a starter, dessert or side at dinner time
                                                                                                                              • The lure of freebies and special offers
                                                                                                                                • Barbecuing and grilling are most popular cooking methods
                                                                                                                                  • Demand for “clean eating”
                                                                                                                                    • Examining the attitudes of diners
                                                                                                                                    • Participation in Eating Out

                                                                                                                                      • More than nine in ten Brits eat out
                                                                                                                                        • Figure 10: Overall participation in eating out, November 2017
                                                                                                                                      • The consumers who eat out
                                                                                                                                        • Dinner and lunch
                                                                                                                                          • Brunch and breakfast
                                                                                                                                            • Figure 11: Overall usage by dining occasions, November 2017
                                                                                                                                        • Menu Items by Meal Occasion

                                                                                                                                          • Dinner occasion
                                                                                                                                            • Lunch
                                                                                                                                              • Figure 12: Menu items, by meal occasions, November 2017
                                                                                                                                            • Brunch
                                                                                                                                              • Breakfast
                                                                                                                                              • Factors that Encourage Trialling New Items

                                                                                                                                                    • Figure 13: Factors that encourage people to try new menu items, November 2017
                                                                                                                                                  • Women prefer detailed flavour descriptions when trying new items
                                                                                                                                                    • Trial sides or dips chime with younger women
                                                                                                                                                      • Introducing new flavours to familiar dishes
                                                                                                                                                        • How social media can impact foot traffic
                                                                                                                                                        • Food Preparation Interest

                                                                                                                                                          • Barbecuing and grilling are most popular cooking methods
                                                                                                                                                            • Deep-frying
                                                                                                                                                              • Figure 14: Interests in food preparation methods, November 2017
                                                                                                                                                            • Urban Millennials drive wood-fired oven cooking
                                                                                                                                                              • Figure 15: Preference in cooking methods, by food trends, November 2017
                                                                                                                                                            • Common cooking methods appeal more to older consumers
                                                                                                                                                              • Roasting
                                                                                                                                                                • Stir frying
                                                                                                                                                                  • Steaming
                                                                                                                                                                    • Figure 16: Interests in food preparation methods, by age, November 2017
                                                                                                                                                                  • Affluent diners drive demand for lesser known food preparations
                                                                                                                                                                    • Smoking
                                                                                                                                                                      • Curing
                                                                                                                                                                        • Raw food
                                                                                                                                                                          • Fermenting or pickling
                                                                                                                                                                          • Key Menu Trends

                                                                                                                                                                            • Over-45s drawn to natural ingredients
                                                                                                                                                                              • Figure 17: Key menu trends, November 2017
                                                                                                                                                                            • Women are drawn to "clean eating" concepts
                                                                                                                                                                              • Demand for takeaway/home delivery driven by Millennials and families
                                                                                                                                                                                • Urban families driving nose-to-tail/root-to-tip cooking concepts
                                                                                                                                                                                  • Figure 18: Attitudes towards eating out, by food trends, November 2017
                                                                                                                                                                              • Attitudes towards Menu Trends

                                                                                                                                                                                • Older consumers focus more on quality of meat…
                                                                                                                                                                                  • …while under-45s are eating more vegetables
                                                                                                                                                                                    • Figure 19: Attitudes towards menu trends, November 2017
                                                                                                                                                                                  • Women enjoy sharing food at the table
                                                                                                                                                                                    • Better value for money from a fixed-price menu…
                                                                                                                                                                                      • …and preference for short menus
                                                                                                                                                                                        • Millennials will pay more for British…
                                                                                                                                                                                          • …and sustainable ingredients
                                                                                                                                                                                            • Figure 20: Attitudes towards menu trends, by attitudes towards menu trends, November 2017
                                                                                                                                                                                          • Young men most drawn to fusion foods
                                                                                                                                                                                          • CHAID Analysis

                                                                                                                                                                                            • Making vegetables more family-friendly
                                                                                                                                                                                              • Figure 21: Menu trends – CHAID – Tree output, November 2017
                                                                                                                                                                                              • Figure 22: Menu trends – CHAID – Table output, November 2017
                                                                                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                                                  • CHAID analysis methodology

                                                                                                                                                                                                  Menu Trends - UK - February 2018

                                                                                                                                                                                                  £1,995.00 (Excl.Tax)