Mexican Food - US - February 2011
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Given the size of the growing Hispanic population in the U.S., it would appear that there would be a built-in audience for Mexican food. Indeed, this is the case as this group is among the largest users of these products. However, what has helped grow Mexican food into a multi-billion category is the fact that it has become decidedly mainstream in many aspects. So much so that it is possible that consumers do not even think of some of the product segments as being associated with Mexican food (e.g., tortilla chips).
Increasingly, and as a means of growing sales, manufacturers have struck a balance between offering products that are perceived as “authentic” by more hardcore Mexican food fans, while at the same time offering products that are appealing to a large portion of the population who are simply interested in adding a little spice (but not too much) to their plate.
This report takes an in-depth look at what has been driving the Mexican food category in 2010, and provides insights on the following topics that give an indication of what the future may look like for a category that while showing signs of maturing, still has room to grow:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.