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Mexico Outbound - February 2013

Outbound travel is not widely practised and is largely undertaken by its well-educated, affluent consumers in addition to a rising number of middle-class Mexicans. These individuals make up the 14.8 million outbound travellers, that visited foreign countries in 2011, and in total represent only 13% of the Mexican population.

Improvements in Mexico’s economy have provided the foundation for growth in outbound travel, by improving jobs and income levels. During periods of economic turbulence, however, the market has equally suffered. The global recession began impacting the US in 2008 and by 2009 had pushed Mexico into severe recession, proving detrimental to the outbound travel market.

Long-haul travel departures are the driving force in the outbound market. With income at their disposal, Mexicans take the opportunity to visit countries around the world, but numbers outside of North America are modest at best. The US is the leading destination for Mexicans, accounting for an estimated 90% of total outbound travel in 2011.

Moving forward, there is a strong potential for growth in the Mexican outbound market. As one of the fastest-growing areas in Latin America, and indeed the world, rising consumerism will bring more Mexicans into the market, while existing travellers will become more adventurous, eager to travel to places outside of the main capitals and away from key attractions.

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population estimates for Mexico, 1950-2050
            • Figure 2: Mexican population by age and gender, 2010 and 2050
          • Economy
              • Figure 3: Mexico’s selected economic statistics, 2007-11
            • Labour challenges and reforms
              • Mexico’s Free Trade Agreements
                • Upper-middle-income economy
                  • Access to credit drives consumer spending
                    • Exchange rates
                      • Figure 4: Selected exchange rates against the Mexican Peso, 2007-12
                    • Tourism balance
                        • Figure 5: Mexico’s tourism balance, 2008-11
                    • Outbound Tourism

                      • Arrivals
                          • Figure 6: Outbound travel from Mexico, 2007-11
                        • Destinations
                          • Americas
                            • US
                              • Purpose of travel
                                • Regional trends
                                  • Figure 7: Mexican arrivals in the US, 2007-11
                                  • Figure 8: Mexican arrivals in the US by mode of transport, 2007-10*
                                • Elsewhere in the Americas
                                  • Figure 9: Outbound travel to the rest of the Americas, 2007-11
                                • Canada
                                  • Cuba
                                    • Brazil
                                      • Chile
                                        • Peru
                                          • Europe
                                            • Spain
                                              • UK
                                                • Figure 10: Outbound travel to Europe, 2007-11
                                            • Market Characteristics

                                              • Pre-booking behaviour and booking trends
                                                • Information sources
                                                    • Figure 11: Information sources used for trip planning in the US, 2010-11
                                                  • Booking trends
                                                    • Demographics
                                                        • Figure 12: Mexican arrivals in the UK, by age, 2011
                                                      • Purpose of visit
                                                          • Figure 13: Mexican outbound departures by purpose of travel, 2006-10*
                                                          • Figure 14: Mexican outbound departures by air and land transportation, and purpose of visit, 2010*
                                                        • Expenditure
                                                          • Figure 15: Mexican outbound expenditure, 2007-11
                                                        • Length of stay
                                                          • Seasonality
                                                            • Figure 16: Mexican arrivals in the US, 2010-12
                                                        • Transport

                                                            • Figure 17: Mexican long-distance departures by mode of transport, 2007-11
                                                          • Air
                                                            • Aeroméxico (Aerovias de Mexico)
                                                              • Destinations and flight connections
                                                                • New fleet investments
                                                                  • Low-cost carriers penetrate Mexican market
                                                                    • Interjet
                                                                      • Volaris
                                                                        • VivaAerobus
                                                                          • Figure 18: Mexican passenger airlines – company market share, 2008-11
                                                                        • Road/rail
                                                                          • Figure 19: Mexican land-border departures by mode of transport, 2007-11
                                                                        • Sea
                                                                        • Accommodation

                                                                          • Tour Operators and Travel Agencies

                                                                              • Wholesalers
                                                                                • Travel agencies
                                                                                  • Online travel agencies
                                                                                    • International OTAs
                                                                                      • Mexican and Latin American OTAs
                                                                                      • What Next?

                                                                                        Mexico Outbound - February 2013

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