Mexico Outbound - February 2013
Outbound travel is not widely practised and is largely undertaken by its well-educated, affluent consumers in addition to a rising number of middle-class Mexicans. These individuals make up the 14.8 million outbound travellers, that visited foreign countries in 2011, and in total represent only 13% of the Mexican population.
Improvements in Mexico’s economy have provided the foundation for growth in outbound travel, by improving jobs and income levels. During periods of economic turbulence, however, the market has equally suffered. The global recession began impacting the US in 2008 and by 2009 had pushed Mexico into severe recession, proving detrimental to the outbound travel market.
Long-haul travel departures are the driving force in the outbound market. With income at their disposal, Mexicans take the opportunity to visit countries around the world, but numbers outside of North America are modest at best. The US is the leading destination for Mexicans, accounting for an estimated 90% of total outbound travel in 2011.
Moving forward, there is a strong potential for growth in the Mexican outbound market. As one of the fastest-growing areas in Latin America, and indeed the world, rising consumerism will bring more Mexicans into the market, while existing travellers will become more adventurous, eager to travel to places outside of the main capitals and away from key attractions.
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