MICE Worldwide - September 2014
“The future development of incentives, conventions, conferences and exhibitions will be influenced by overall societal trends which include social networking and the explosion of user-generated content, as well as the widespread diffusion of specialist knowledge via the Internet. These trends are permeating the broader society, including journalism, education, management and religion, and, if MICE events are to retain their relevance and attractiveness, they will have to evolve in accordance with these developments.”
This report looks at the following areas:
- Will MICE activity track economic growth in the coming years?
- Will virtual meetings (such as videoconferencing and hybrid events) replace more traditional MICE activity?
- Will MICE activity in Europe continue to be centred in Germany?
- Will trade fairs enter into a permanent state of decline?
- Will the role of social networking at MICE events continue to grow in importance?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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