Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Milk and Dairy Alternatives - Ireland - January 2019

“Provenance remains an important factor when buying milk. Irish consumers are also willing to spend 20p/20c extra for 2 litres of milk to ensure that farmers are paid a fair price. Highlighting links to local suppliers and how much of the purchase price of milk goes directly to dairy farmers will help milk brands and supermarkets to demonstrate that they are supporting local milk producers.”
– James Wilson, Research Analyst

This Report looks at the following areas:

  • Milk prices in 2018 remain strong
  • UK/NI consumers see milk prices increase
  • Growing interest in dairy substitutes
  • Grass-fed diet leads to higher quality milk

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Estimated retail sales of liquid milk, by volume, NI and RoI, 2013-18
          • Forecast
            • Figure 2: Estimated retail sales of liquid milk, by value, NI and RoI, 2013-23
          • Market factors
            • Milk prices in 2018 remain strong
              • UK/NI consumers see milk prices increase
                • Growing interest in dairy substitutes
                  • Grass-fed diet leads to higher quality milk
                    • Companies, brands, and innovations
                      • The consumer
                        • Consumers choosing cow’s milk over non-dairy products
                          • Figure 3: Types of milk that consumers have used or served in the last three months, NI and RoI, November 2018
                        • Chilled milk popular among Irish consumers
                          • Figure 4: Usage of chilled and non-chilled milk in the last three months, NI and RoI, November 2018
                        • Whole milk popular in RoI, semi-skimmed preferred in NI
                          • Figure 5: Types of milk that consumers have used in the last three months, NI and RoI, November 2018
                        • RoI consumers willing to spend €2 or more for two litres of milk
                          • Figure 6: How much consumers would be willing to pay for a two-litre container of standard white cow’s milk, RoI, November 2018
                          • Figure 7: How much consumers would be willing to pay for a two-litre container of standard white cow’s milk, NI, November 2018
                        • Milk considered important to a healthy diet
                          • Figure 8: Agreement with statements relating to milk and dairy alternatives, NI and RoI, November 2018
                        • What we think
                        • The Market – What You Need to Know

                          • 2018 to see growth in milk sales
                            • Milk falling in RoI, increasing in NI
                              • Irish consumers interested in alternative milk products
                                • Grass-fed cows produce high quality milk
                                • Market Size and Forecast

                                    • Milk sales to grow in 2018
                                      • Figure 9: Estimated retail sales of liquid milk, by value, IoI, NI, and RoI, 2013-23
                                    • Volume of milk sold increases
                                      • Figure 10: Estimated retail sales of liquid milk, by volume, IoI, NI, and RoI, 2013-18
                                    • Whole milk dominates the RoI milk category
                                      • Figure 11: Estimated retail sales of liquid milk, by volume, by type of milk, RoI, 2013-18
                                    • Sales of non-dairy milks growing
                                      • Figure 12: Estimated retail sales of non-dairy milk sales, by value, IoI, NI, and RoI, 2013-23
                                  • Market Drivers

                                    • 2017 milk price gains continue into 2018
                                      • Figure 13: Average yearly milk prices, pence per litre, NI, 2013-18
                                      • Figure 14: Average yearly milk prices, cents per litre, RoI, 2013-18
                                    • Milk prices rising in the UK/NI
                                      • Figure 15: Food price inflation vs milk prices, UK (including NI), January 2017-September 2018
                                      • Figure 16: Food price inflation vs milk prices, RoI, January 2017-October 2018
                                    • Irish consumers interested in dairy substitutes
                                      • Figure 17: Types of free-from food and drink consumers have bought or eaten for themselves in the last six months, NI and RoI, April 2017
                                      • Figure 18: Reasons consumers avoid dairy products, NI and RoI, April 2017
                                    • Irish consumers are ‘OK’ financially
                                      • Figure 19: Financial health of Irish consumers, NI, January 2018 and November 2018
                                      • Figure 20: Financial health of Irish consumers, RoI, January 2018 and November 2018
                                    • Hard Brexit a threat to Irish milk sector
                                      • Iceland boosts support for Irish milk producers
                                        • Grass-fed cows produce better quality milk
                                        • Companies and Brands – What You Need to Know

                                          • Non-dairy milk sees strong growth in NPD activity
                                            • Dairy and non-dairy milk producers turning to environmentally friendly packaging
                                            • Who’s Innovating?

                                              • Plant-based milk alternatives surge in the last five years
                                                • Figure 21: New dairy and non-dairy milk product launches, by sub-category, UK and Ireland, 2014-18
                                              • Flavoured milk category sees falling NPD activity
                                                • Figure 22: New flavoured milk product launches, by top 10 flavours, UK and Ireland, 2014-18
                                              • Ethical packaging claims dominate milk NPD
                                                • Figure 23: New dairy and non-dairy milk product launches, by top 10 claims, UK and Ireland, 2014-18
                                              • Milk brands moving to more environmentally friendly packaging
                                                • Figure 24: New dairy and non-dairy milk product launches, by top 10 packaging materials, UK and Ireland, 2014-18
                                            • Companies and Brands

                                                • Alpro
                                                  • Key facts
                                                    • Product portfolio
                                                      • Brand NPD
                                                        • Recent developments
                                                          • Arla Foods UK
                                                            • Key facts
                                                              • Product portfolio
                                                                • Brand NPD
                                                                  • Recent developments
                                                                    • Arrabawn
                                                                      • Key facts
                                                                        • Product portfolio
                                                                          • Recent developments
                                                                            • Connacht Gold
                                                                              • Key facts
                                                                                • Product portfolio
                                                                                  • Recent developments
                                                                                    • Dale Farm
                                                                                      • Key facts
                                                                                        • Product portfolio
                                                                                          • Recent developments
                                                                                            • Draynes Farm
                                                                                              • Key facts
                                                                                                • Product portfolio
                                                                                                  • Glanbia
                                                                                                    • Key facts
                                                                                                      • Product portfolio
                                                                                                        • Recent developments
                                                                                                          • Kerry Group
                                                                                                            • Key facts
                                                                                                              • Product portfolio
                                                                                                                • Recent developments
                                                                                                                  • LacPatrick
                                                                                                                    • Key facts
                                                                                                                      • Product portfolio
                                                                                                                        • Recent developments
                                                                                                                          • Ornua
                                                                                                                            • Key facts
                                                                                                                              • Product portfolio
                                                                                                                                • Recent developments
                                                                                                                                  • Strathroy Dairy
                                                                                                                                    • Key facts
                                                                                                                                      • Product portfolio
                                                                                                                                      • The Consumer – What You Need to Know

                                                                                                                                        • Standard cow’s milk remains the popular choice
                                                                                                                                          • Chilled milk preferred by Irish consumers
                                                                                                                                            • Milk preferences different in NI and RoI
                                                                                                                                              • Irish consumers prefer locally sourced milk
                                                                                                                                              • Usage of Milk and Dairy Alternatives

                                                                                                                                                  • Most consumers use standard cow’s milk
                                                                                                                                                    • Figure 25: Types of dairy and non-dairy milk that consumers have used or served in the last three months, NI and RoI, November 2018
                                                                                                                                                  • Standard cow’s milk universally popular
                                                                                                                                                    • Figure 26: Consumers who have used or served standard cow’s milk in the last three months, by age, NI and RoI, November 2018
                                                                                                                                                  • Non-dairy milks appeal to Irish women
                                                                                                                                                    • Figure 27: Types of milk alternatives that consumers have used or served in the last three months, NI, November 2018
                                                                                                                                                    • Figure 28: Types of milk alternatives that consumers have used or served in the last three months, RoI, November 2018
                                                                                                                                                • Usage of Chilled and Non-chilled Milk

                                                                                                                                                    • Irish consumers show a preference for chilled milk
                                                                                                                                                      • Figure 29: Usage of chilled and non-chilled milk in the last three months, NI and RoI, November 2018
                                                                                                                                                    • Heavy internet users most likely to use UHT milk
                                                                                                                                                      • Figure 30: Consumers who have used non-chilled milk (eg UHT) in the last three months, by daily internet usage, NI and RoI, November 2018
                                                                                                                                                    • Chilled milk popular among Millennials
                                                                                                                                                      • Figure 31: Consumers who have used chilled milk in the last three months, by age, NI and RoI, November 2018
                                                                                                                                                  • Type of Milk Used

                                                                                                                                                      • NI consumers prefer semi-skimmed milk, whole milk popular in RoI
                                                                                                                                                        • Figure 32: Types of milk that consumers have used in the last three months, NI and RoI, November 2018
                                                                                                                                                      • Semi-skimmed milk popular among women
                                                                                                                                                        • Figure 33: Consumers who have used semi-skimmed milk in the last three months, by gender and social class, NI and RoI, November 2018
                                                                                                                                                      • Parents show a strong preference for whole milk
                                                                                                                                                        • Figure 34: Consumers who have used whole milk in the last three months, by presence of children in the household, NI and RoI, November 2018
                                                                                                                                                    • How Much Consumers are Prepared to Spend on Milk

                                                                                                                                                        • Most RoI consumers willing to spend €2 or more on standard cow’s milk
                                                                                                                                                          • Figure 35: How much consumers would be willing to pay for a two-litre container of standard white cow’s milk, RoI, November 2018
                                                                                                                                                        • Early Millennials most willing to pay €2 or more for milk
                                                                                                                                                          • Figure 36: Consumers who are willing to spend €2 or more for a two-litre container of standard white cow’s milk, RoI, November 2018
                                                                                                                                                        • NI consumers prepared to pay £1-1.49 for two litres of standard cow’s milk
                                                                                                                                                          • Figure 37: How much consumers would be willing to pay for a two-litre container of standard white cow’s milk, NI, November 2018
                                                                                                                                                        • Lower income consumers willing to spend £1-1.49 on milk
                                                                                                                                                          • Figure 38: Consumers who are willing to spend between £1 and £1.49 for a two-litre container of standard white cow’s milk, by social class, NI, November 2018
                                                                                                                                                      • Attitudes towards Milk and Dairy Alternatives

                                                                                                                                                          • Milk considered important to a healthy diet
                                                                                                                                                            • Figure 39: Agreement with statements relating to milk and dairy alternatives, NI and RoI, November 2018
                                                                                                                                                          • Locally sourced milk appeals to Irish men
                                                                                                                                                            • Figure 40: Agreement with the statement ‘I prefer to buy milk sourced from local farmers’, by gender, NI and RoI, November 2018
                                                                                                                                                          • Price affects where lower income consumers buy milk
                                                                                                                                                            • Figure 41: Agreement with the statement ‘The price of milk affects where I do my grocery shopping’, by household income, NI, November 2018
                                                                                                                                                            • Figure 42: Agreement with the statement ‘The price of milk affects where I do my grocery shopping’, by household income, RoI, November 2018
                                                                                                                                                          • Women and ABC1s drinking more non-dairy milk
                                                                                                                                                            • Figure 43: Agreement with the statement ‘Health reasons have caused me to drink less milk and more dairy alternatives in the last 12 months’, by gender, NI and RoI, November 2018
                                                                                                                                                        • Appendix – Data Sources, Abbreviations, and Supporting Information

                                                                                                                                                          • Data sources
                                                                                                                                                            • Market size rationale
                                                                                                                                                              • Generational cohort definitions
                                                                                                                                                                • Abbreviations

                                                                                                                                                                Milk and Dairy Alternatives - Ireland - January 2019

                                                                                                                                                                US $1,400.83 (Excl.Tax)