Milk and Dairy Drinks - Brazil - February 2015
"Brazil, together with China and the US, has delivered the highest level of innovation in the last five years in the milk market; however, compared to the two other countries, companies in Brazil don’t seem to be exploring the category’s full potential. In terms of flavors, the Brazilian market is heavily focused on chocolate-flavored milks."
Naira Sato, Food and Drink Analyst
This report looks at the following areas:
- Is it possible to increase the consumption frequency of milk among young Brazilians through coffee-flavored milks?
- Could the “before bedtime” consumption occasion be better explored in the milk category?
- Could consumption of soy milk by women be increased through health claims?
- Could milk be better positioned for consumption before/after exercise among male consumers?
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