Milk and Flavoured Milk - China - April 2015
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
With more than 50% of adult consumers drinking milk every day and about 80% of parents reporting their children drinking milk every day, it will become more and more difficult for brands to further enlarge the consumer base or increase the consumption frequencies to drive sales. Instead, brands need to dig out the specific needs of different demographic groups and make customised trade tactics and product innovations to better attract their consumers.
How can international milk brands localise in China?
How to enhance the natural and fresh perceptions to win consumers?
A white space: Liquid milk designed for teenagers
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.
Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.
To subscribe to Mintel events, please email email@example.com.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.