Milk and Flavoured Milk - China - May 2017
“In spite of the flat growth, China’s milk market is far from saturation. There is scope for further geographic expansion of pasteurised milk as well as premium UHT milk. Brands should also discover appropriate ways to talk to middle-aged consumers aged 40-49 who are currently less engaged with the category. To avoid further decline of flavoured milk, manufacturers should find the balance between flavour, ingredient and nutrition and target the young female consumers.”
– Cheryl Ni, Research Analyst: Food & Drink
This Report discusses the following key topics:
- Listen to the locals’ heart when expanding battlefield
- Communicate “freshness” by presenting details
- Gain young females’ attention by offering low-fat flavoured options
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