Milk and Flavoured Milk - China - May 2019
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This report covers white liquid and powdered milks, and flavoured cow’s milk. Flavoured milk products discussed in this Report should have no less than 80% of milk content, and no less than 2.3g of protein content per 100g/ml.
Excluded: Condensed, evaporated, sour and cultured milk; soymilk, milk specifically for babies (infant milk formula), and drinking yogurts/ fermented milks/milk drinks are excluded.
“Globally, fortified/added nutrition milk products have gained rising popularity owing to consumers’ high interest. Meanwhile in China, though consumers also want milk with fortified nutrition, current innovation focuses on ‘minus’ claims to build the ‘simpleness’ image. To keep ahead of the game, manufacturers and brands can pay more attention to ‘fortified’ claims (beyond added protein and added calcium) and provide specific benefits addressing different demographics.”
– Crystal A, Research Analyst, Food and Drink
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.