Milk and Milk Alternatives - Brazil - November 2018
"The consumption of plant-based drinks in Brazil is still limited, but health concerns should boost the demand for these products. Big brands have been investing in the segment, an indication that in the near future the market of plant-based drinks should be consolidated. The milk industry, therefore, is likely to be affected by the launch of coconut-and nut-based products. There is space, however, to stimulate milk consumption by offering different flavors, benefits, and new segmentations."
– Marina Ferreira, Food and Drink Analyst
This report looks at the following areas:
- Truck drivers' strike exposes the weaknesses of the sector
- Industry needs to invest in the milk supply chain to gain consumer confidence
- Consumption of plant-based drinks is still limited in Brazil
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