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Emphasise on the benefits of milk. Establish transparency and trust through ethical practices. Provide value-added benefits in the form of fortification.

Natasha Kumar, Food & Drink Analyst - India

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • [Graph] India: Share of dairy alternatives, by year 2016-2018
  2. Key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. Consumer insights

    • Ethical claims in milk
    • [Graph] India: Top 3 ethical claims, by year 2015-2018
    • Importance of nutrition from milk
    • [Graph] India: Attributes associated with milk- Select, May 2018
    • [Graph] India: Attributes associated with milk, by gender- Select, May 2018
    • [Graph] India: Consumption of milk powder, by region and city tier May 2018
    • [Graph] India: Attributes associated with milk, by region- Select, May 2018
    • Flavoured milk
    • [Graph] India: Share of flavoured milk drinkers, by region and city tier May 2018
    • [Graph] India: Reasons for drinking flavoured milk- Select, May 2018
    • [Graph] India: Occasion based reasons for consumption of flavoured milk- Select, May 2018
    • [Graph] India: Agreement to "There are not enough flavours in flavoured milk" by age group, May 2018
  4. Market applications

    • Opportunities
    • Who's innovating?
    • Global innovations

About the report

This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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