Milk & Non-dairy Milk - Canada - June 2019
Covered in this report
For the purposes of this report, Mintel has used the following definitions for milk and non-dairy milk:
- 2% cow’s milk
- 1% cow’s milk
- Flavoured cow’s milk (eg chocolate)
- Whole cow’s milk (eg 3.25%)
- Lactose-free cow’s milk products
- Organic cow’s milk
- Goat’s milk
- Almond milk
- Soy milk
- Coconut milk
- Cashew milk
- Rice milk
- Pea milk
- Quinoa milk
- Flax seed milk
"Dairy milk is consumed by the vast majority of Canadians. Aside from water (including tap water), there is no other drink that Canadians consume more of. That said, people in Canada are drinking less milk from retail than they used to and this is likely the result of multiple factors, including the rise of non-dairy milk (eg almond milk). Non-dairy milk can no longer be considered to be a niche product with nearly half of Canadian adults claiming to have purchased some type of non-dairy milk in the past three months. Understanding this dynamic, there are several questions to answer. Is there room for both dairy and non-dairy milk in Canadians’ diets? What’s important to Canadians when deciding what to drink or use? Where are there opportunities for innovation?"
- Joel Gregoire, Associate Director - Food & Drink
This report looks at the following areas:
- Canadians are drinking less dairy milk from retail
- Canadians are more likely claim that they are buying more non-dairy milk
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