Milk - US - April 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Few other consumer packaged goods products are as popular and versatile as milk. Consumers of all ages drink milk in part because there is a variety for just about everyone, including non-dairy products for those who are lactose intolerant or have milk allergies. Despite its overall popularity, the milk industry faces many of the same issues confronting the rest of the CPG industry in light of the country’s prolonged recession. Some of this is mitigated by the fact that milk is perceived as a necessity, rather than an impulse buy or an occasional treat. Many consumers also perceive milk as a nutritious item, which further helps its image.
However, there are still challenges facing the milk category, not the least of which is how to stay relevant to a new generation that is more interested in energy drinks than milk mustaches. This report aims to provide insights on the following topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.