Millennial Online Shopping Habits - US - June 2019
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For the purposes of this report, Mintel has used the following definitions:
This report will focus on how Millennials are shopping online across categories, including what motivates consumers to shop online, what barriers currently limit or prevent consumers from purchasing online, and what retailers can do to improve online shopping in the future.
"Millennials are more digitally native than older generations and consequently, are comfortable making a variety of purchases for various needs and recipients online. Still, many also see value in shopping in stores, depending on the occasion and need. They want to connect with retailers, especially through social media, but also want options designed to meet their shopping preference based on the occasion or type of purchase."
– Alexis DeSalva, Retail & Apparel Analyst
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.