Millennial Online Shopping Habits - US - June 2019
Covered in this report
For the purposes of this report, Mintel has used the following definitions:
- Millennials are defined as the generation born between 1977 and 1994. In 2019, Millennials are aged 25-42. In reference to the consumer survey findings, Millennials are defined as:
- Younger Millennials: internet users aged 25-32
- Older Millennials: internet users aged 33-42
This report will focus on how Millennials are shopping online across categories, including what motivates consumers to shop online, what barriers currently limit or prevent consumers from purchasing online, and what retailers can do to improve online shopping in the future.
"Millennials are more digitally native than older generations and consequently, are comfortable making a variety of purchases for various needs and recipients online. Still, many also see value in shopping in stores, depending on the occasion and need. They want to connect with retailers, especially through social media, but also want options designed to meet their shopping preference based on the occasion or type of purchase."
– Alexis DeSalva, Retail & Apparel Analyst
This report examines the following issues:
- Amazon is popular, but it’s not the only place Millennials shop
- Reviews can prevent or prompt purchases
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.