Millennial Travelers - US - April 2016
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"Based on their travel behaviors and attitudes, Millennials are emerging as one of the most valuable population segments for the growing US travel industry. Mintel’s consumer research data indicates that not only are they leading in leisure travel and business travel spending, but they are also blurring the lines between leisure and business travel."
Rupa Ghosh, Analyst - Leisure & Travel
This report looks at the following areas:
While the tech-savvy, trendy Millennials draw travel inspiration from a variety of sources, many have families of their own and as they want their kids to have fond family vacation memories, they also reflect some traditional American values and look for travel experiences that will appeal to children – as well as satisfy their desires for authentic travel experiences.
The purpose of this Report is to identify Millennials’ travel attitudes and behaviors, and to better understand which factors inspire and influence them.
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