Millennials and Finance - US - April 2017
"As Millennials continue down their financial journey, reaching this group will require going beyond generational marketing to target these consumers within their specific life stage. Millennials are between the ages of 22 and 39 (turning 40 in 2017) and, as such, represent a mixed group of consumers, experiencing a number of different major life milestones."
Associate Director - Financial Services
This report will cover the following areas:
- Urban and suburban Millennials drifting away from the bank branch
- Saving for emergencies a struggle
- AI awareness exceeds Millennials’ willingness to use it
- Only half of Millennials confident in their financial knowledge
- Millennials still have doubts about banks’ trustworthiness
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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