Millennials and Finance - US - June 2019
Covered in this report
This report examines the behaviors and attitudes of Millennials as concerns the financial services industry. The report includes the following information about Millennials:
- Current financial incentives, priorities, and satisfaction
- Financial habits and attitudes
- Attitudes toward debt, homeownership, children, and retirement
"Millennials are the generation born between 1977 and 1994, who in 2019 are between the ages of 25 and 42. Millennials are now the largest consumer generation, with roughly 79 million members, and their incredible diversity presents both challenges and opportunities for brands and marketers."
- Chris Shadle, Financial Services Analyst
This Report looks at the following areas:
- Millennials defy easy categorization
- Millennials are family-oriented
- Debt is a burden and a stressor
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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