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Using a combination of point of sale data, consumer research and competitor analysis, we provide an encyclopedic view of the market, its size and segmentation.
Meticulous, accurate and rigorous, our proprietary research pinpoints exactly what consumers want, what they need and what influences their purchase decisions.
We augment our data and research with context, commentary and precise analysis, allowing us to highlight trends, identify risks and accurately forecast the future.
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In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?