Mobile Apps - US - October 2016
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"Mobile app use is ever-present, with most consumers using apps daily or often several times day. Apps allow brands from all industries to provide consumers with tools to make their lives more convenient or simply as a way to stay informed and entertained. Advertisers have a challenge influencing mobile app users, as word of mouth and recommendations remain the primary drivers of influence. Demographics play a key role in how consumers discover and use mobile apps and what features they are looking for."
- Alison Lipson, Category Manager - Retail & Apparel
This report discusses the following key topics:
For the purposes of this Report, Mintel has used the following definitions:
Mobile apps include any programs that can be downloaded to a mobile device or that come preprogramed on phones or tablets, but not mobile websites accessed via a browser. For example, using the YouTube app that was downloaded from an app store would be considered using a mobile app, but accessing YouTube from the mobile Safari or Chrome browsers is not considered using the YouTube app.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.