Mobile Device Apps - UK - October 2016
"The initial spike in downloads is now being followed by a phase in which consumers are focusing on fewer apps but rely on these more heavily, fostering both usage and monetisation. The introduction of chatbots will further facilitate this re-bundling of different services and information in a single multifunctional location/platform, such as a messaging app, thus streamlining mobile activities and in-app transactions."
– Sara Ballaben, Senior Technology Analyst
This report discusses the following key topics:
- Fostering monetisation
- Adapting to the maturity of the UK’s app market
This Report looks at apps designed specifically for use with smartphones, tablets and smartwatches.
Analysis is restricted to the three main platforms: Apple’s iOS, Google’s Android and Microsoft’s Windows Phone. Market size data is restricted to discussion of Apple and Google’s sales, as supplied by App Annie (see below). Consumer data covers all the main operating systems, but some discussion is restricted to Apple and Google devices and user activity, as low sample sizes for Windows users prevent in-depth analysis.
Other common definitions used in this Report:
Freemium – apps that are downloadable for free but offer in-app purchases (IAPs). These include subscription apps that offer access to content upon payment of a monthly fee.
Paid apps – apps that are downloadable only upon payment of an upfront fee
In-app advertising – advertisements within apps such as banner ads, video ads etc.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.