Mobile Device Apps - UK - October 2018
“The mobile app market is continuing to expand, with the emphasis firmly on free downloads and subscription payments or microtransactions. Gaming dominates app revenues but there are strong opportunities for other sectors, with augmented reality developments in particular driving app innovations in social media and retail. While young people are regularly downloading new apps, they must provide unique functions over websites or risk being quickly deleted.”
– Adrian Reynolds, Consumer Technology Analyst
This Report looks at the following areas:
- The future of app revenue generation
- Smartphone innovations driving app potential
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