Mobile Gaming - China - October 2018
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“More and more gamers are playing on mobile devices while the average playing time has increased slightly compared to last year. Consumers have more motivations to make in-game purchases than before and they tend to try variety of games. Therefore, increasing players’ retention rate and motivations for in-game purchases are vital to a game’s success.”
- Terence Zhou, Research Analyst
This report will look at the following areas:
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