Mobile Gaming - US - June 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Between 2006 and 2011, revenue from mobile phone and tablet games increased 95% to reach $990 million and it could hit $2.6 billion by 2016. Growth is driven by dramatic sales (not yet peaked) of smartphones and tablets, the creation of games like Angry Birds or Draw Something that people want to play, and a risk-free, free-to-play business model. Today, the majority of revenue is generated by a small percentage of consumers who make in-game transactions.
As well as exploring the underlying drivers of growth for this market (e.g., smartphone penetration, app downloads), this report evaluates the free-to-play and other revenue models, and the way in which leading players are driving change through innovation and marketing/advertising strategies.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.