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Description

Description

While Germans will use less mobile internet during the lock-down and COVID-19 is slowing down the roll out of 5G, MNPs can benefit from the increased usage of online communication and media, as even older demographics are expected to keep up their usage in the long run.

Jan Urbanek, Research Analyst - Consumer Technology

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Note on COVID-19
    • Market context
    • [Graph] Germany: mobile and landline phoning time (in min), 2015-18
    • [Graph] Germany: smartphone ownership, by age, 2015-2019
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: prioritisation of image aspects, by age, December 2019
    • [Graph] Germany: mobile network payment methods, December 2019
    • Opportunities
  2. market drivers

    • [Graph] Germany: "How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?", March 3-16, 2020
    • [Graph] Germany: "To what extent are you worried about how the outbreak might affect your lifestyle?", March 3-16, 2020
    • [Graph] Germany: change in GDP, 2016-19
    • [Graph] Germany: mobile and landline phoning time (in min), 2015-18
    • [Graph] Germany: mobile device ownership, by net monthly household income, December 2019
    • [Graph] Germany: internet usage on the go, by age, 2017-19
    • [Graph] Germany: online media consumption (in min), by age, 2015-19
    • [Graph] Germany: smartphone usage for listed media, 2018 vs 2019
    • [Graph] Germany: mobile data volume (millions of gigabytes), 2014-19*
    • [Graph] Germany: proportion of population aged 65+, 2001-18
    • [Graph] Germany: smartphone ownership, by age, 2015-19
  3. What consumers want and why

    • Important factors when choosing mobile network providers
    • [Graph] Germany: prioritised network provider attributes, December 2019
    • [Graph] Germany: prioritisation of price and network coverage, by age, December 2019
    • [Graph] Germany: prioritisation of price, by net monthly income groups, December 2019
    • [Graph] Germany: prioritised network provider attributes, by age, December 2019
    • [Graph] Germany: "I value data allowance over text and call allowance", agreement by age, December 2019
    • [Graph] Germany: attitudes towards mobile network providers and contracts, December 2019
    • [Graph] Germany: ownership of 'add-on' subscriptions, by age, December 2019
    • [Graph] Germany: ownership of 'add-on' subscriptions by mobile network providers, December 2019
    • Mobile network providers
    • [Graph] Germany: companies providing network service on personal phones, December 2019
    • [Graph] Germany: mobile network providers used, by age, December 2019
    • [Graph] Germany: length of time with network provider, December 2019
    • [Graph] Germany: length of time with mobile network provider, by age, December 2019
    • Switching behaviour
    • [Graph] Germany: mobile contract owners whose current mobile contract is with the same provider as previously, December 2019
    • [Graph] Germany: mobile phone contract or pay as you go by mobile network provider switching behaviour, December 2019
    • [Graph] Germany: monthly payments for mobile network contract by switching behaviour, December 2019
    • [Graph] Germany: "I find switching mobile network providers to be a hassle", agreement by age, December 2019
    • Mobile network payments
    • [Graph] Germany: mobile phone contract or pay as you go, December 2019
    • [Graph] Germany: mobile phone contract or pay-as-you-go, by age, December 2019
    • [Graph] Germany: mobile phone contract or pay as you go, by net monthly income, December 2019
    • [Graph] Germany: monthly PAYG mobile phone spending, December 2019
    • [Graph] Germany: monthly payments for mobile phone contract , December 2019
    • [Graph] Germany: monthly PAYG mobile phone spending, by age, December 2019
    • [Graph] Germany: monthly payments for mobile phone contract, by age, December 2019
    • [Graph] Germany: monthly payments for mobile phone contract by mobile network providers, December 2019
    • Upcoming 5G technology
    • [Graph] Germany: knowledge of 5G, December 2019
    • [Graph] Germany: "I think 5G is an over-hyped technology", agreement, December 2019
    • [Graph] Germany: attitudes towards 5G, December 2019
    • [Graph] Germany: attitudes towards 5G (NET), by age, December 2019
    • [Graph] Germany: prioritised network provider attributes, by attitudes towards 5G (NET), December 2019
  4. Launch activity and innovation

    • 5G
    • Addressing demands and barriers
    • Advertising and marketing activity
    • Social responsibility and environmental awareness/protection
  5. Market share

    • [Graph] Germany: share of mobile networks, 2016-Q3 2019
  6. market size, segmentation and forecast

    • Forecasting during COVID-19 crisis
    • [Graph] Germany: active SIM-cards (billions), by network standard, 2017-2019
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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