Mobile Network Providers - US - March 2015
“The majority of consumers are satisfied with their cellular services, and satisfaction is fairly high across a number of service elements. This places a large amount of pricing pressure on mobile network providers. However, consumers still expect value for their money, and most are not loyal to their carriers, thus presenting opportunities for providers that find the correct balance of cost and service quality.”
– Bryant Harland, Technology and Media Analyst
This report discusses the following key topics:
- Consumers’ satisfaction with existing cellular service
- Consumers’ most desired improvements for cellular services
- Loyalty to carriers and path-to-purchase considerations
The market has historically benefited from significant increases in smartphone ownership and parallel growth in data plans. However, increased price competitiveness has placed pressure on the industry and created barriers to continued revenue growth.
This report provides guidance for mobile network providers and advertisers by identifying consumer spending habits and opinions regarding mobile services. Other topics in this report include consumer satisfaction with existing cellular service, desired improvements for mobile services, consumer opinions regarding path-to-purchase, and the types of cell phone plans consumers subscribe to.
Mintel defines the mobile network provider market to include payments to telecommunications carriers for wireless service. Mobile voice and data communication among adults aged 18+ is the focus of the report.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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