Mobile Payments - US - February 2012
Mobile payments are bringing a whole new perspective to the payments industry, with an avalanche of new players that are using cutting-edge technology. However, for these new innovations to be successful, there must be an awareness of how new rules and regulations may come into play, the dramatic infrastructure changes which must occur, and most importantly, attitudinal changes necessary for adoption by consumers.
This report addresses all of these challenges and opportunities, with particular focus on consumer marketing strategies.
Specific issues addressed in this report include:
- What is the state of the industry, and what are the most important innovations either already in the marketplace, or currently in development?
- What is the timeframe for adoption in the US? What does adoption worldwide tell us about this process?
- What will motivate U.S. consumers to embrace mobile payments?
- Mobile payments face three major hurdles to adoption that are addressed in this report. Along with consumer education, there is a need to address security concerns, as well as concerns of merchants on the vender side. How can these issues be addressed?
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