As mobile hardware and connectivity increasingly become central to consumers’ lives, a wide variety of accessories are being purchased to facilitate usage. Looking forward, sales will be driven not only by a desire for necessities such as cases and chargers, but also by products that increase functionality, such as portable external battery packs and keyboards.
Product selection is also expected to shift from a pursuit of the tried and true, toward the accessories that have unique designs and which inspire impulse purchasing.
Mobile phone accessories are often viewed as necessities (eg for charging, protection, audio playback), but advances in smartphones or tablets could make on-board batteries, memory, screens, and casing sufficient without additional purchases. Too, future upgrades of phones and tablets will not necessarily generate new sales: The same headphones, Bluetooth speakers, and external batteries may continue to be used with the consumer’s next generation of phones and tablets. The surest way to sales growth is to make accessories desirable even when they are not definitively necessary. This path forward is most likely to succeed on the basis of new designs that focus on personal expression and fashion.