Mobile Phone and Tablet Apps - UK - October 2015
"The lion's share of app revenue in the UK market comes from free apps with either in-app purchases or in-app advertising. The abundance of free apps in these different forms means that paid apps account for a relatively small proportion of the market value-wise and many will look for feature-lite versions they can try before they buy. However, there are still many opportunities in the paid market for apps, particularly if backed up by a strong brand name."
– Fergal McGivney, Travel and Technology Analyst
This report covers the following areas:
- Revenue generated by the paid and freemium models
- Data sharing attitudes of consumers using apps
- Openness to in-app advertising
- App download influences
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