Mobile Phone and Tablet Apps - UK - October 2015
US $2,427.12 (Excl.Tax)Excl. Tax Buy Now
"The lion's share of app revenue in the UK market comes from free apps with either in-app purchases or in-app advertising. The abundance of free apps in these different forms means that paid apps account for a relatively small proportion of the market value-wise and many will look for feature-lite versions they can try before they buy. However, there are still many opportunities in the paid market for apps, particularly if backed up by a strong brand name."
– Fergal McGivney, Travel and Technology Analyst
This report covers the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.