Mobile Phones - Canada - March 2018
"As mobile technology becomes increasingly imperative to 21st century consumption, the mobile phone will be the control centre for consumers. The market is competitive among both software and hardware developers, and with a relatively short product lifecycle, there is ample opportunity for brands to win customers over. Looking forward, connectivity will become a major focal point for technology as a whole – and mobile phones will be the hubs that control that connectivity across devices."
- Scott Stewart, Senior Research Analyst, Tech & Media
This Report looks at the following areas:
- Brand loyalty is low overall
- Few customers are paying for their smartphones up front
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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