Mobile Phones - China - January 2016
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
“To stand out and attract purchases in China’s saturated mobile phone market, brands need to dedicate themselves to satisfying consumers’ unmet needs, building premium brand perceptions and differentiating brand identities.”
– Terra Xu, Senior Research Analyst
This report looks at the following issues:
Consumers are shortening the purchasing cycle of buying smartphones. Brand loyalty, however, is relatively low among Android phone users. This may be a result of the lack of differentiation between different Android phone brands, in terms of perceived performance on different aspects as well as brand associations.
To drive business growth, companies and brands need to focus on satisfying consumers’ unmet needs, building premium brand images and differentiating their brand identities.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.