Mobile Phones - Ireland - June 2019
“Data allowance is the most important factor when choosing a phone plan. This reflects the significant increase in mobile data usage in recent years as use of data heavy streaming services on mobile devices grows. Mobile operators could therefore offer greater flexibility within their contracts to enable consumers to modify data allowances to reflect changes in their usage.”
– James Wilson, Research Analyst
This Report looks at the following areas:
- Smartphone ownership remains at peak levels
- Consumers opting for pay monthly services
- Data usage continues to grow
- Mobile operators stepping up 5G preparations
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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