Mobile Phones - US - March 2016
"Growth in the mobile phones market has slowed down as smartphone ownership hits 80% of consumers. Brands are being pressured to maintain price competitiveness while continually innovating; much of this innovation will come from the software and content side of mobile phones, but there may be hardware-centric opportunities as next-generation content such as virtual reality evolves."
- Bryant Harland, Technology Analyst
This report discusses the following key topics:
- US smartphone market highly saturated
- Consumers still uncomfortable with putting personal information on cell phones
- Continued pressure to be price competitive
- Broken or old phones are top purchasing motivations
This report explores consumer attitudes toward purchasing and usage of mobile phones. Topics covered include brands of cell phones owned, the features consumers look for most on path to purchase, and consumer research habits when looking for a new phone.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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