Mobile Service Providers - US - March 2014
“Brands are becoming increasingly savvy in making adjustments in pricing that favor their ARPU, but as subscribers themselves become increasingly sophisticated, these shifts will eventually become transparent to them. It may be time for marketers to primarily focus on growing new services that benefit consumers, rather than tinkering further with plans.”
– Billy Hulkower, Senior Analyst, Technology and Media
Some questions answered in this report include:
- How can the industry grow past universal penetration?
- Has the future been prepaid?
With mobile phone penetration approaching universality, the only ways for service providers to grow is by poaching customers from other carriers, or by increasing ARPU (Average Revenue Per User). In response to this need, this report addresses how to hone messaging and promote data consumption. The report analyzes how subscribers view their current provider, and whether they are willing to switch carriers. Subjects of focus include use of cellular service for laptops and tablets, attitudes to mobile internet, providers under consideration for future use, and reasons for wanting to switch carriers, with an eye toward how subscribers can be won over from competitors.
Mintel defines this market to include payments to telecommunications carriers for wireless-service subscriptions. Mobile voice and data communication among adults aged 18+ is the focus of the report. This report builds on the analysis presented in Mintel’s Mobile Phone Service – US, February 2013. Mintel covers the mobile phone hardware, mobile advertising, mobile apps, mobile gaming, and tablets in their own dedicated reports:
- Tablets – US, July 2013
- Mobile Apps – US, September 2013
- Mobile Phones – US, February 2013
- Mobile Advertising – US, May 2013
- Mobile Gaming – US, October 2013
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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