Mongolia Travel and Tourism Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Travel and Tourism - Mongolia market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Who visits Mongolia and why?
- How has tourism in Mongolia developed in recent years and what is its likely trajectory in the future?
- How does the country’s transport and accommodation infrastructure help/hinder the tourism industry?
- How is tourism organised in Mongolia and what is the tourism news coming out of the country?
- What conditions will help Mongolia’s tourism sector move towards the ambitious growth targets that have been set by its government?
What you need to know
The authorities hope tourism and the country’s mining industry can be developed in tandem; with infrastructure projects designed to help step up its exports of copper and coal, for example, also making it easier for visitors to travel around. On the flip side are concerns that mining is damaging Mongolia’s fragile ecosystem and blighting the desert landscape that forms a significant part of its tourism appeal.
The economic situation, however, is not the only thing affecting the evolution of Mongolia’s tourism sector and a range of products and services need to be developed and/or improved in order for the country to fulfil its tourism potential. These include capacity building through things like: greater airlift; more (and more diverse) accommodation options; more professional, efficient and effective tourism branding and marketing; greater diversity in tourism products and services; and quality improvements across the board. Services that would make it easier to travel independently – such as English language/multi-language tourism websites and booking systems; greater access to multilingual tour guides and translators; more/better use of digital tourism technology; and multilingual tourism information on the ground, such as street signs and public transport timetables, also need considerable development.
Expert analysis from a specialist in the field
Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The fortunes of Mongolia’s international tourism sector have been mixed in recent years, with sustained annual growth in the number of foreign visitors seemingly elusive. The year 2017, however, appears to have marked a big turning point with the number of international tourists growing by 16.1%. The Mongolian government hopes that this strong growth will continue through to 2020, as the sector progresses towards its target of one million arrivals. A goal that was set – alongside foreign tourism spending of US$1 billion by the same year – to reinforce how ‘serious’ it has become about developing the country’s international tourism industry.
Senior Tourism Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.