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Mongolia Travel and Tourism Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Travel and Tourism - Mongolia market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Who visits Mongolia and why?
  • How has tourism in Mongolia developed in recent years and what is its likely trajectory in the future?
  • How does the country’s transport and accommodation infrastructure help/hinder the tourism industry?
  • How is tourism organised in Mongolia and what is the tourism news coming out of the country?
  • What conditions will help Mongolia’s tourism sector move towards the ambitious growth targets that have been set by its government?

What you need to know

The authorities hope tourism and the country’s mining industry can be developed in tandem; with infrastructure projects designed to help step up its exports of copper and coal, for example, also making it easier for visitors to travel around. On the flip side are concerns that mining is damaging Mongolia’s fragile ecosystem and blighting the desert landscape that forms a significant part of its tourism appeal.

The economic situation, however, is not the only thing affecting the evolution of Mongolia’s tourism sector and a range of products and services need to be developed and/or improved in order for the country to fulfil its tourism potential. These include capacity building through things like: greater airlift; more (and more diverse) accommodation options; more professional, efficient and effective tourism branding and marketing; greater diversity in tourism products and services; and quality improvements across the board. Services that would make it easier to travel independently – such as English language/multi-language tourism websites and booking systems; greater access to multilingual tour guides and translators; more/better use of digital tourism technology; and multilingual tourism information on the ground, such as street signs and public transport timetables, also need considerable development.

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The fortunes of Mongolia’s international tourism sector have been mixed in recent years, with sustained annual growth in the number of foreign visitors seemingly elusive. The year 2017, however, appears to have marked a big turning point with the number of international tourists growing by 16.1%. The Mongolian government hopes that this strong growth will continue through to 2020, as the sector progresses towards its target of one million arrivals. A goal that was set – alongside foreign tourism spending of US$1 billion by the same year – to reinforce how ‘serious’ it has become about developing the country’s international tourism industry. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Mongolia: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Central Mongolia
                  • Eastern Mongolia
                    • Northern Mongolia
                      • Western Mongolia
                        • Southern Mongolia
                        • Tourism and the Economy

                            • Figure 1: Tourism’s contribution to GDP, 2010-18
                            • Figure 2: Tourism employment, 2010-18
                            • Figure 3: Visitor exports, 2010-18
                        • Arrivals

                          • International
                            • Figure 4: Inbound tourists by country, 2010-18
                            • Figure 5: International tourist arrivals in Mongolia, by country of origin*, 2010-18
                            • Figure 6: International tourist arrivals in Mongolia, by country of origin* & market share, 2010-18
                          • China
                            • Russia
                              • South Korea
                                • Domestic
                                  • Figure 7: Domestic tourism spending, 2010-18
                              • Market Characteristics

                                • International
                                  • Purpose of visit
                                    • Figure 8: Inbound foreign passengers, by purpose of visit, 2010-18
                                    • Figure 9: Inbound foreign passengers, by purpose of visit & market share, 2010-18
                                    • Figure 10: Inbound foreign passengers in Mongolia, by region of origin & purpose of visit, 2017
                                    • Figure 11: Travel to Mongolia for private reasons & tourism, by region of origin, 2010-17
                                  • Seasonality
                                    • Figure 12: Number of inbound tourists by quarter, 2016-18
                                    • Figure 13: Air transport in Mongolia, by month & passengers carried, 2016-18
                                  • Length of stay
                                    • Figure 14: Some OTA trips to Mongolia, 2018
                                  • Domestic
                                    • Purpose of visit
                                      • Seasonality
                                        • Figure 15: Domestic rail passengers, by month, 2017
                                      • Length of stay
                                      • Transport

                                          • Air
                                            • Figure 16: Air transport in Mongolia, by number of passengers, 2010-18
                                          • Road
                                            • Rail
                                              • Figure 17: Rail passengers in Mongolia, 2010-18
                                            • Sea
                                            • Accommodation

                                                • Figure 16: Hotel accommodation in Mongolia by category, 2015-18
                                            • Tourism News

                                                • Sustainable tourism development
                                                  • Reciprocal tourism agreements
                                                    • Tourism in the Gobi Desert
                                                    • What Next?

                                                        • Figure 17: Tourism outlook, Mongolia, 2019-28
                                                      • Brand development
                                                        • Destination awareness and digital marketing
                                                          • High-yield tourists
                                                            • Developing seasonal tourism
                                                              • Developing tourism alongside mining