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Description

Description

“Morocco’s outbound market was ranked 63rd in the world in 2014 by the World Bank, reaching 1.85 million departures. Outbound travel is undertaken by 5.5% of the Moroccan population, based on 2014 statistics and includes those in upper-income groups and the rising number of middle-class consumers living in urban environments.”

  • What factors are impacting Morocco’s outbound travel market?
  • Where are the most popular destinations for Moroccans abroad?
  • How has air liberalisation impacted the market?
  • How are the middle classes impacting the market?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • Emigration versus immigration
            • Figure 1: Morocco’s mid-year population, 1950-2050
            • Figure 2: Morocco’s mid-year population, 2015 & 2045
          • Economy
            • Growing middle classes
              • Economic growth heavily influenced by agricultural production
                • Figure 3: Morocco’s economic statistics, 2010-15
              • Exchange rates
                • Figure 4: Selected exchange rates against the Moroccan Dirham, 2010-15
              • Tourism balance
                • Figure 5: Morocco’s tourism balance, 2010-14
            • Outbound Tourism

              • Arrivals
                  • Figure 6: Morocco outbound, 2009-14
                • Destinations
                  • Spain
                    • France
                      • Saudi Arabia
                        • Turkey
                          • Italy
                            • Tunisia
                              • Algeria
                                • Egypt
                                  • US
                                    • Bahrain
                                      • China
                                        • Canada
                                          • Other Africa/Middle East
                                            • Other Asia
                                              • Other Europe
                                                • Figure 7: Outbound departures, by selected markets, 2010-15
                                            • Market Characteristics

                                              • Pre-booking behaviour and booking methods
                                                • Online shopping habits
                                                  • Demographics
                                                    • Purpose of visit
                                                      • Leisure travel
                                                        • Business travel
                                                          • VFR travel
                                                            • Figure 8: Outbound expenditure, by main purpose of trip, 2009-13
                                                          • Expenditure
                                                            • Length of stay
                                                              • Figure 9: Moroccans in Tunisia – Length of stay, 2010-14
                                                              • Figure 10: Moroccans visiting Spain in August 2016
                                                            • Seasonality
                                                              • Figure 11: Moroccan arrivals in Tunisia, by month, July 2014-June 2015
                                                          • Transport

                                                              • Figure 12: Moroccan arrivals in Tunisia, by mode of transport, 2010-14
                                                            • Air
                                                              • The EU Open Skies Agreement
                                                                • Leading airlines in Morocco
                                                                  • Royal Air Maroc (RAM)
                                                                    • Ryanair
                                                                      • Jetairfly
                                                                        • EasyJet
                                                                          • Air Arabia Maroc
                                                                            • Transavia (France)
                                                                              • Norwegian
                                                                                • Vueling
                                                                                  • Other airlines
                                                                                    • Airport traffic and trends
                                                                                      • Figure 13: Commercial passenger traffic at Morocco’s airports, 2010-15
                                                                                      • Figure 14: Morocco’s leading airports, by passenger traffic, 2014 & 2015
                                                                                    • Road
                                                                                      • Rail
                                                                                        • Sea
                                                                                        • Accommodation

                                                                                            • Figure 15: Accommodation choices by Moroccans visiting Spain, August 2016
                                                                                        • Tour Operators and Travel Agencies

                                                                                          • What Next?

                                                                                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                            • Market

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                                                                                            • Consumer

                                                                                              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                            • Brand/Company

                                                                                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                            • Data

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                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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