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Morocco Outbound - November 2016

“Morocco’s outbound market was ranked 63rd in the world in 2014 by the World Bank, reaching 1.85 million departures. Outbound travel is undertaken by 5.5% of the Moroccan population, based on 2014 statistics and includes those in upper-income groups and the rising number of middle-class consumers living in urban environments.”

  • What factors are impacting Morocco’s outbound travel market?
  • Where are the most popular destinations for Moroccans abroad?
  • How has air liberalisation impacted the market?
  • How are the middle classes impacting the market?

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • Emigration versus immigration
            • Figure 1: Morocco’s mid-year population, 1950-2050
            • Figure 2: Morocco’s mid-year population, 2015 & 2045
          • Economy
            • Growing middle classes
              • Economic growth heavily influenced by agricultural production
                • Figure 3: Morocco’s economic statistics, 2010-15
              • Exchange rates
                • Figure 4: Selected exchange rates against the Moroccan Dirham, 2010-15
              • Tourism balance
                • Figure 5: Morocco’s tourism balance, 2010-14
            • Outbound Tourism

              • Arrivals
                  • Figure 6: Morocco outbound, 2009-14
                • Destinations
                  • Spain
                    • France
                      • Saudi Arabia
                        • Turkey
                          • Italy
                            • Tunisia
                              • Algeria
                                • Egypt
                                  • US
                                    • Bahrain
                                      • China
                                        • Canada
                                          • Other Africa/Middle East
                                            • Other Asia
                                              • Other Europe
                                                • Figure 7: Outbound departures, by selected markets, 2010-15
                                            • Market Characteristics

                                              • Pre-booking behaviour and booking methods
                                                • Online shopping habits
                                                  • Demographics
                                                    • Purpose of visit
                                                      • Leisure travel
                                                        • Business travel
                                                          • VFR travel
                                                            • Figure 8: Outbound expenditure, by main purpose of trip, 2009-13
                                                          • Expenditure
                                                            • Length of stay
                                                              • Figure 9: Moroccans in Tunisia – Length of stay, 2010-14
                                                              • Figure 10: Moroccans visiting Spain in August 2016
                                                            • Seasonality
                                                              • Figure 11: Moroccan arrivals in Tunisia, by month, July 2014-June 2015
                                                          • Transport

                                                              • Figure 12: Moroccan arrivals in Tunisia, by mode of transport, 2010-14
                                                            • Air
                                                              • The EU Open Skies Agreement
                                                                • Leading airlines in Morocco
                                                                  • Royal Air Maroc (RAM)
                                                                    • Ryanair
                                                                      • Jetairfly
                                                                        • EasyJet
                                                                          • Air Arabia Maroc
                                                                            • Transavia (France)
                                                                              • Norwegian
                                                                                • Vueling
                                                                                  • Other airlines
                                                                                    • Airport traffic and trends
                                                                                      • Figure 13: Commercial passenger traffic at Morocco’s airports, 2010-15
                                                                                      • Figure 14: Morocco’s leading airports, by passenger traffic, 2014 & 2015
                                                                                    • Road
                                                                                      • Rail
                                                                                        • Sea
                                                                                        • Accommodation

                                                                                            • Figure 15: Accommodation choices by Moroccans visiting Spain, August 2016
                                                                                        • Tour Operators and Travel Agencies

                                                                                          • What Next?

                                                                                            Morocco Outbound - November 2016

                                                                                            US $377.39 (Excl.Tax)