Mother and Baby BPC - UK - March 2019
For the purposes of this report, children are defined as aged 4 or under. The market size and forecast in this report is for babies’ and children’s toiletries and skincare products, nappies, and wipes, including:
- Disposable nappies
- Disposable training nappies/pants
- Baby wipes and pre-moistened tissues
- Shampoo and haircare products
- Bath, shower, and wash products
- Skincare products such as lotion, powder, and oil
- Oral hygiene products such as toothpastes
- Suncare products for babies and children
- Disposable baby wipes aimed exclusively at baby usage
“In 2018 the babies’ and children’s personal care products, nappies and wipes market fell by 3.4% to £680 million. The trend for naturals in beauty has driven parents to look for similar gentle solutions for their babies, expecting brands and retailers to deliver them with the same quality and convenience they are used to. New baby-related traditions from overseas offer premium gifting opportunities, especially when linked to a wider maternal care regime.”
– Alex Fisher, Senior Beauty Analyst
This report will cover the following areas:
- The convenience challenge
- There’s something in the water
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