Motorcycles - UK - December 2013
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“The motorcycle and scooter market faces a number of challenges as the sector recovers from the recent effects of recession. Sales remain depressed and with rising low-cost imports, the existing players could well be in for a difficult period. Focusing on the large percentage of potential owners is vital in conveying the benefits that two wheels offer over four.”
– Neil Mason, Head of Retail Research
Some questions answered in this report include:
The UK market for motorcycles and scooters has recently passed through a difficult period with both unit sales and the value of new motorcycles and scooters sold in the market suffering annual declines for some years. Although there is evidence from our research that the market may be about to turn the corner as it benefits from the wider improvements in the UK economy, it is still too early to say that a fully fledged recovery for motorcycle and scooter sales is on the way.
Current trends within the market focus on a shift in interest towards lower-powered machines and especially those in the 125cc sector. In part this is a reflection of recent changes in the licensing of motorcycles which allows bikes up to 125cc to be ridden with L plates for two years once CBT (Compulsory Basic Training) has been achieved. Yet it is not all about 125cc machines. Premium branded and the most powerful, 1000cc+, machines are also benefiting from an improvement in sales indicative of trading up by many existing owners.
Looking ahead, Mintel remains positive about the fortunes for the sector. While new sales are likely to remain subdued, there are signs that a growing number of the general public are aware that two wheelers offer an affordable and attractive alternative to cars for personal transport. Actions by manufacturers on pricing and performance are clearly offering a platform from which the market can recover especially with potential drivers for the future such as an improving economy and growing congestion.
The various types of motorcycles referred to in this report are based on the definitions used by the Motorcycle Industry Association (MCIA) and they are as follows:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.