Movie Theaters - US - November 2015
"While the slow and stable growth of movie theaters marks a mature industry, studios and theater operators anticipate 2015 to be one of the biggest revenue generating years on record. Theaters have managed to continue generating profits by enhancing the experiential aspects of movie-going, despite competitive threats coming from a number of at-home movie viewing alternatives. Although theater audiences are declining, movie theaters are forecast to continue on the path of moderate growth, reaping the benefits of their investment in luxury seating, premium concessions, and special events over the next five years."
- Dana Macke, Lifestyles & Leisure Analyst
This report discusses the following key topics:
- Theaters must innovate to stay relevant
- The majority of respondents prefer home viewing
- Theater selection is all about convenience
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