Movie Theaters - US - November 2016
"Both theater owners and studio executives continue to see moderate revenue growth. While consumers remain hesitant about the overall cost of going to the movies, they are willing to spend around $20 per person for the entire experience. Millennials and Hispanic moviegoers are in favor of allowing social media use in theater, but most would prefer silence and darkness. Theater selection is still mainly based on the convenience of the location, and the “traditional” movie snacks are still the most popular."
Jennifer White Boehm, Associate Director, Financial Services
This report looks at the following areas:
- Expense continues to be an issue
- One third are going to the movies less frequently than they did five years ago
- Convenience still trumps innovation for theater selection
This report examines the US consumer decision-making process for selecting a movie theater:
- What motivates people to select a movie in the theater?
- What factors are influencing the consumer's choice of theater/movie?
- How much are consumers willing to pay for their movie-going experience?
- What are the barriers for lapsed movie goers?
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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