Multicultural QSR Consumer - US - December 2011
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The spending power of multicultural consumers is rising as their numbers increase, making them a key consideration for the Quick Service Restaurant (QSR) industry. However, there are significant differences within these groups and “one size fits all” marketing and menu developments will not effectively appeal to their diverse wants and needs.
This report provides insights that will help guide readers appeal to Blacks, Hispanics, and Asians, including:
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