Multicultural Young Adults - US - February 2009
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Through immigration, intermarriage and other trends, the U.S. population is becoming more and more diverse, making multicultural consumers an increasingly important audience for businesses and marketers to understand. Young adult consumers ages 18-34 are a particularly significant segment of the multicultural audience. During this lifestage, consumers develop brand preferences and also spend significant amounts on entertainment, furnishing first homes and building young families. This wired and empowered generational group is also far more likely to demand products and advertising that are specifically targeted at their cultures.
Accordingly, this report will draw on demographic data, survey data and industry research to discuss key issues regarding how this influential group consumes media, technology and online content, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.