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Music Concerts and Festivals - UK - August 2018

“The UK music concert and festivals market continues to grow in value, fuelled by more events, higher ticket prices and a rise in the number of music tourists from overseas. The industry can’t rely on international visitors to keep the market afloat. If music fans begin to cut-back or Brexit negotiations negatively impact music tourism, then it may begin to struggle, especially in an increasingly crowded marketplace.”

– Helen Fricker, Associate Director - Leisure

This report examines the following issues:

  • Can wearable tech replace cash and cards at music events?
  • How can music events drive loyalty?

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • UK music events bringing in the crowds
              • Figure 1: UK music concerts and festivals market size and forecast, 2013-23
            • Companies and brands
              • Live Nation remains dominant force
                • SJM slips slightly while AEG bounces back with Bieber tour
                  • The consumer
                    • Music event attendance showing signs of decline
                      • Figure 2: Music concerts visited in the past 12 months, June 2016-May 2018
                      • Figure 3: Music festivals visited in the past 12 months, June 2016-May 2018
                    • Music events first thing to cut back on for two thirds
                      • Half will be going to fewer music events with most thinking they’re too expensive
                        • Figure 4: Agreement with statements related to future visiting music events intensions, May 2018
                        • Figure 5: Agreement with attitudes towards the price of music events, May 2018
                      • Over half agree organised transport would be more convenient
                        • Figure 6: Agreement with statement ‘transport organised by the festival would be more convenient than organising it yourself’, May 2018
                      • A third would travel abroad for a music event
                        • Figure 7: Willingness to travel to a music concert or festival outside of the UK, May 2018
                      • Majority worry about losing property but contactless wristbands yet to go mainstream
                        • Figure 8: Agreement with statements related to technology used at music events, May 2018
                      • Half find contactless wristbands appealing
                        • A quarter find VR and live streamed events appealing
                          • Figure 9: Agreement with attitudes towards the use of technology at music events, May 2018
                        • Sharing music event content is common and increases appeal
                          • Figure 10: Sharing of content at or after a music event, May 2018
                          • Figure 11: Agreement with statement ‘Seeing posts of music events on social media makes them seem more appealing’, May 2018
                        • Increase in ticket alert use but half leaving it later to purchase
                          • Figure 12: Behaviours related to the purchasing of music event tickets, May 2018
                        • Rewards/loyalty schemes have strong appeal
                          • Figure 13: Agreement with statement ‘I have used a reward scheme to get music event benefits/discounted tickets’, May 2018
                          • Figure 14: Agreement with statements related to music event loyalty schemes, May 2018
                        • Recycling is a must
                          • Figure 15: Agreement with statements related to music events, May 2018
                        • Range of alternative activities important while brand promotions drive purchase
                          • Figure 16: Behaviours associated with non-music elements at music events, May 2018
                        • What we think
                        • Issues and Insights

                          • Can wearable tech replace cash and cards at music events?
                            • The facts
                              • The implications
                                • How can music events drive loyalty?
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • UK music events bringing in the crowds
                                        • Ticket and ancillary spend share stable
                                          • Concerts remain dominant
                                            • More events
                                              • Proper protection for venues
                                                • Reduced royalty rate for festivals
                                                  • Music fans cutting back
                                                  • Market Size and Forecast

                                                    • UK music events bringing in the crowds
                                                      • Figure 17: UK music concerts and festivals market size and forecast, 2013-23
                                                      • Figure 18: UK music concerts and festivals market size and forecast, 2013-23
                                                    • Forecast methodology
                                                    • Market Segmentation

                                                      • Ticket and ancillary spend share stable
                                                        • Figure 19: Value of the UK music concert and festivals market, by segment, 2011-17
                                                      • Concerts remain dominant
                                                        • Music festivals contribute over £330m
                                                          • Figure 20: Major UK music festivals, 2018
                                                      • Market Drivers

                                                        • UK music events likely to benefit from weak Pound
                                                          • Proper protection for venues
                                                            • Reduced royalty rate for festivals
                                                              • Music fans cutting back but increased intentions to go to events
                                                              • Companies and Brands – What You Need to Know

                                                                • Live Nation remains dominant force
                                                                  • SJM slips slightly while AEG bounces back with Bieber tour
                                                                    • Fan2Fan schemes
                                                                      • Company developments
                                                                        • More than music
                                                                          • New festivals
                                                                            • ‘Drastic on Plastic’ campaign launch
                                                                              • Advertising spend peaked in 2016
                                                                              • Market Share

                                                                                • Live Nation remain dominant force
                                                                                  • Figure 21: Leading music concert and festival operators, ranked by most recent turnover*, 2016/17
                                                                                • SJM slips slightly
                                                                                  • AEG bounces back with Bieber tour
                                                                                  • Launch Activity and Innovation

                                                                                    • Fan2Fan schemes
                                                                                      • Company developments
                                                                                        • More than music
                                                                                          • New festivals
                                                                                            • Live streaming and AR
                                                                                              • ‘Drastic on Plastic’ campaign launch
                                                                                                • Brand activations
                                                                                                  • Champagne vending
                                                                                                  • Case Study

                                                                                                    • Eco initiatives from Shambala
                                                                                                    • Advertising and Marketing Activity

                                                                                                      • Advertising spend peaked in 2016
                                                                                                        • Figure 22: Recorded above-the-line, online display and direct mail advertising expenditure for concerts, 2015-17
                                                                                                      • A mixed shift in spending
                                                                                                        • Figure 23: Recorded above-the-line online display and direct mail advertising expenditure for concerts, by selected key players, 2016 and 2017
                                                                                                      • Nielsen Ad Intel coverage
                                                                                                      • The Consumer – What You Need to Know

                                                                                                        • Music event attendance showing signs of decline
                                                                                                          • Music events first thing to cut back on for two thirds
                                                                                                            • Half will be going to fewer music events with most thinking they’re too expensive
                                                                                                              • A third would travel abroad for a music event
                                                                                                                • Majority worry about losing property but contactless wristbands yet to go mainstream
                                                                                                                  • Sharing music event content is common and increases appeal
                                                                                                                    • Increase in ticket alert use but half leaving it later to purchase
                                                                                                                      • Rewards/loyalty schemes have strong appeal
                                                                                                                        • Recycling is a must
                                                                                                                          • A third interested in fitness/wellness while non-music activities important
                                                                                                                          • Music Concerts Attended

                                                                                                                            • Concert attendance showing signs of decline
                                                                                                                                • Figure 24: Music concerts visited in the past 12 months, June 2016-May 2018
                                                                                                                              • Rise in single concert visits
                                                                                                                                • Figure 25: Music concerts visited in the past 12 months, June 2016-May 2018
                                                                                                                            • Music Festivals Attended

                                                                                                                              • Attendance dropped from 2017
                                                                                                                                • Figure 26: Music festivals visited in the past 12 months, June 2016-May 2018
                                                                                                                              • Young men biggest festival fans
                                                                                                                                  • Figure 27: Music festivals visited in the past 12 months, June 2016-May 2018
                                                                                                                              • Future Visiting Intentions

                                                                                                                                • Music events first thing to cut back on for two thirds
                                                                                                                                  • Half will be going to fewer music events this year
                                                                                                                                    • Figure 28: Agreement with statements related to future visiting music events intensions, May 2018
                                                                                                                                  • Majority think music events are becoming too expensive
                                                                                                                                      • Figure 29: Agreement with attitudes towards the price of music events, May 2018
                                                                                                                                    • Youngest consumers least likely feel outpriced
                                                                                                                                      • Figure 30: Agreement with statement ‘Music festivals are becoming too expensive’, by age, May 2018
                                                                                                                                      • Figure 31: Agreement with statement ‘Music concerts are becoming too expensive, by age, May 2018
                                                                                                                                  • Travelling to Music Events

                                                                                                                                    • Music fans prepared to travel nearly four hours to an event
                                                                                                                                      • Figure 32: Length of time music event goers are prepared to travel to an event, mean, May 2018
                                                                                                                                    • Half use cars to get to festivals
                                                                                                                                      • Figure 33: Transport taken to music festivals, May 2018
                                                                                                                                    • A quarter would consider coach or bus
                                                                                                                                      • Figure 34: Transport considered to get to a music festival, May 2018
                                                                                                                                    • Over half agree organised transport would be more convenient
                                                                                                                                      • Figure 35: Agreement with statement ‘transport organised by the festival would be more convenient than organising it yourself’, May 2018
                                                                                                                                  • Overseas Music Events

                                                                                                                                    • A third would travel abroad for a music event
                                                                                                                                        • Figure 36: Willingness to travel to a music concert or festival outside of the UK, May 2018
                                                                                                                                      • European music events more appealing than further afield
                                                                                                                                          • Figure 37: Willingness to travel to a music concert or festival outside of the UK, May 2018
                                                                                                                                        • A fifth agree exchange rate makes UK events cheaper than those overseas
                                                                                                                                          • Figure 38: Agreement with statement ‘the exchange rate means that UK festivals are cheaper than those abroad, May 2018
                                                                                                                                      • The Role of Technology at Music Events

                                                                                                                                        • Half have used a festival app
                                                                                                                                          • Majority worry about losing property…
                                                                                                                                            • …but contactless wristbands yet to go mainstream
                                                                                                                                              • Figure 39: Agreement with statements related to technology used at music events, May 2018
                                                                                                                                            • Half find contactless wristbands appealing
                                                                                                                                              • Only a third feel contactless payment is a must
                                                                                                                                                • A quarter find VR and live streamed events appealing
                                                                                                                                                    • Figure 40: Agreement with attitudes towards the use of technology at music events, May 2018
                                                                                                                                                • The Role of Social Media at Music Events

                                                                                                                                                  • Sharing after an event more common than while at an event
                                                                                                                                                    • Figure 41: Sharing of content at or after a music event, May 2018
                                                                                                                                                  • Music event content on social media increases appeal for a third
                                                                                                                                                      • Figure 42: Agreement with statement ‘Seeing posts of music events on social media makes them seem more appealing’, May 2018
                                                                                                                                                    • Rise of the digital detox
                                                                                                                                                      • Speculation around security of purchasing through bots
                                                                                                                                                        • Views perhaps driven by mistrust in Facebook
                                                                                                                                                        • Purchasing Music Event Tickets

                                                                                                                                                          • Increase in ticket alert use
                                                                                                                                                            • Almost half leaving it later to buy tickets
                                                                                                                                                                • Figure 43: Behaviours related to the purchasing of music event tickets, May 2018
                                                                                                                                                            • Loyalty and Reward Schemes

                                                                                                                                                              • Rewards schemes used by more than a third
                                                                                                                                                                  • Figure 44: Agreement with statement ‘I have used a reward scheme to get music event benefits/discounted tickets’, May 2018
                                                                                                                                                                • Reward schemes for music events are appealing
                                                                                                                                                                  • Loyalty schemes have positive impact on events
                                                                                                                                                                      • Figure 45: Agreement with statements related to music event loyalty schemes, May 2018
                                                                                                                                                                      • Figure 46: Music concerts and festival attitudes– CHAID – Tree output, May 2018
                                                                                                                                                                  • Attitudes towards Non-music Elements

                                                                                                                                                                    • Recycling is a must
                                                                                                                                                                      • Figure 47: Agreement with statements related to music events, May 2018
                                                                                                                                                                    • A third interested in fitness/wellness additions
                                                                                                                                                                        • Figure 48: Agreement with statements related to music events, May 2018
                                                                                                                                                                      • Range of alternative activities important to two thirds
                                                                                                                                                                        • Figure 49: Agreement with statement ‘the range of alternative activities (eg non-music) available at a music festival is important to me’, By age and gender, May 2018
                                                                                                                                                                      • Brand promotions drive purchase
                                                                                                                                                                        • Figure 50: Agreement with statement ‘I have purchased something from a brand after seeing it promoted at a music event’, By age and gender, May 2018
                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                        • Abbreviations
                                                                                                                                                                          • Consumer research methodology
                                                                                                                                                                            • Methodology
                                                                                                                                                                              • Figure 51: Music concerts and festival attitudes – CHAID – Table output, May 2018
                                                                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                                                                              • Figure 52: UK music concerts and festivals, value forecast scenarios, 2018-23
                                                                                                                                                                            • Forecast methodology

                                                                                                                                                                            Music Concerts and Festivals - UK - August 2018

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