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Music Concerts and Festivals - UK - August 2019

“The UK music concerts and festivals market continues to grow steadily, fuelled by more events, investment from the recorded music sector and economic uncertainty prompting some Brits to substitute overseas trips in favour of UK-based leisure activities. In an increasingly crowded market, operators need to utilise elements of the entire audience experience in order to define their brand and stay ahead of evolving consumer expectations.”

- Lauren Ryan, Leisure Analyst

This report will look at the following areas:

  • The avoidable harm of music events
  • Live music in the streaming era

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Live music industry continues healthy growth
              • Figure 1: UK music concerts and festivals market size and forecast, 2014-24
            • Companies and brands
              • Live Nation continues to dominate while SJM bounces back
                • The consumer
                  • Concert attendance boosted
                    • Figure 2: Music concerts visited in the past 12 months, June 2017-May 2019
                  • Festival attendance at highest level in four years
                    • Figure 3: Music festivals visited in the past 12 months, June 2017-May 2019
                  • Young people want the festival experience, while older fans go for the music
                    • Figure 4: Drivers to music concerts and festivals, by generation, May 2019
                  • Three fifths of attendees say festivals are more important than holidays
                    • Figure 5: Priority of music festivals, May 2019
                  • Reward scheme usage on the rise
                    • Brand investment in live events still paying off
                      • Figure 6: Music event purchasing behaviours, May 2019
                    • Contactless wristbands spike in use, and festival apps used by three fifths
                      • Figure 7: Technology use at music events, May 2019
                    • It’s not all about the music
                      • Figure 8: Agreement with statements regarding interest in non-music activities at music events, May 2019
                    • Brits: perhaps not so good at waiting in line?
                      • Figure 9: Improvements to music events, May 2019
                    • What we think
                    • Issues and Insights

                      • The avoidable harm of music events
                        • The facts
                          • The implications
                            • Live music in the streaming era
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Live music industry continues healthy growth
                                    • Rise of day festivals
                                      • Weak Pound keeping Brits at UK events
                                        • Funding breakthrough for small venues
                                          • Secondary ticketing suffering
                                            • Ancillary spending expected to grow
                                            • Market Size and Forecast

                                              • Live music industry continues healthy growth
                                                • Figure 10: UK music concerts and festivals market size and forecast, 2014-24
                                                • Figure 11: UK music concerts and festivals market size and forecast, 2014-24
                                              • Forecast methodology
                                              • Market Segmentation

                                                • Ancillary spending expected to grow significantly in 2019
                                                  • Figure 12: Value of the UK music concerts and festivals market, by segment, 2013-19
                                                • Secondary ticketing suffering
                                                  • Glastonbury’s return due to inject £50 million in ticket sales for 2019
                                                    • Figure 13: Major UK music festivals, 2019
                                                • Market Drivers

                                                  • Rise of day festivals
                                                    • Weak Pound keeping Brits at UK music events
                                                      • Funding breakthrough for small venues
                                                        • Music industry invests in live
                                                          • Figure 14: Trends in live and recorded music revenue in the UK, 2014-19
                                                      • Companies and Brands – What You Need to Know

                                                        • Live Nation continues to dominate
                                                          • SJM bounces back
                                                            • ‘Take Your Tent Home’ campaign launch
                                                              • Digital realities are the future
                                                                • The gender play gap
                                                                  • Advertising spend on the rise
                                                                  • Market Share

                                                                    • Live Nation continues to dominate
                                                                      • AEG slips slightly but profit stable
                                                                        • SJM bounces back
                                                                          • Figure 15: Leading music concert and festival operators, ranked by most recent turnover*, 2017/18
                                                                      • Launch Activity and Innovation

                                                                        • Company developments
                                                                          • New festivals
                                                                            • ‘Take Your Tent Home’ campaign launch
                                                                              • Digital realities are the future
                                                                                • The gender play gap
                                                                                  • Enhancing the experience
                                                                                  • Advertising and Marketing Activity

                                                                                    • Advertising spend on the rise
                                                                                      • Figure 16: Recorded above-the-line, online display and direct mail advertising expenditure for concerts, 2016-18
                                                                                    • Butlin’s more than doubles its above-the-line expenditure
                                                                                      • SJM back up for 2018
                                                                                        • Figure 17: Recorded above-the-line, online display and direct mail advertising expenditure, by advertiser (top 10), 2016-18
                                                                                      • Nielsen Ad Intel coverage
                                                                                      • The Consumer – What You Need to Know

                                                                                        • Concert attendance boosted
                                                                                          • Festival attendance highest level in four years
                                                                                            • Contactless wristbands spike in use
                                                                                              • Toilet queues most wanted improvement
                                                                                                • Young people want the festival experience
                                                                                                  • Environmental impact a key concern for music fans
                                                                                                    • Demand for alternative activities continues to increase
                                                                                                      • Three fifths of attendees say festivals are more important than holidays
                                                                                                      • Music Concerts Attended

                                                                                                        • Concert attendance boosted
                                                                                                          • Figure 18: Music concerts visited in the past 12 months, June 2017-May 2019
                                                                                                        • London remains crucial for live music…
                                                                                                          • …but the North shows growth
                                                                                                          • Music Festivals Attended

                                                                                                            • Attendance at highest level in four years
                                                                                                              • Figure 19: Music festivals visited in the past 12 months, June 2017-May 2019
                                                                                                            • Half of young men attended a festival
                                                                                                              • Figure 20: Music festivals visited in the past 12 months, May 2019
                                                                                                          • Drivers to Music Concerts and Festivals

                                                                                                            • Music events bringing people together
                                                                                                              • Figure 21: Drivers to music concerts and festivals, May 2019
                                                                                                            • Young people want the festival experience
                                                                                                              • Quarter of young people go for photos…
                                                                                                                • …but older age groups still go for the music
                                                                                                                  • Figure 22: Drivers to music concerts and festivals, by generation, May 2019
                                                                                                              • Prioritising Music Concerts and Festivals

                                                                                                                • Three fifths of attendees say festivals are more important than holidays
                                                                                                                  • Figure 23: Priority of music festivals, May 2019
                                                                                                                • Half would choose music event over a birthday
                                                                                                                  • Festivals are worth the investment
                                                                                                                    • Figure 24: Priority of music concerts, May 2019
                                                                                                                • Music Event Purchasing Behaviours

                                                                                                                  • Reward scheme usage on the rise
                                                                                                                    • Loyal fans purchase first
                                                                                                                      • Figure 25: Purchasing behaviours at music events, May 2018 and May 2019
                                                                                                                    • Brand investment in live events still paying off
                                                                                                                        • Figure 26: Purchasing behaviours at music events, May 2019
                                                                                                                    • The Role of Technology and Social Media at Music Events

                                                                                                                      • Contactless wristbands spike in use
                                                                                                                        • Figure 27: Use of technology at music events, May 2018 and May 2019
                                                                                                                        • Figure 28: Attitudes towards payment methods at music events, May 2019
                                                                                                                      • Festival apps now used by three fifths
                                                                                                                        • Figure 29: Use of technology at music events, May 2018 and May 2019
                                                                                                                      • Over half sharing on social media
                                                                                                                      • Attitudes towards Non-Music Elements

                                                                                                                        • Eco-impact a key concern for two thirds
                                                                                                                            • Figure 30: Environmental actions at music events, May 2019
                                                                                                                          • Demand for alternative activities continues to increase
                                                                                                                            • Figure 31: Importance of non-music activities at music events, May 2019
                                                                                                                        • Improvements to Music Concerts and Festivals

                                                                                                                          • Reduced toilet queues are the most wanted improvement
                                                                                                                            • Figure 32: Improvements to music concerts and festivals, May 2019
                                                                                                                          • Older fans need more from venues
                                                                                                                            • Safety is still a concern
                                                                                                                              • Fans are famished
                                                                                                                                • Better communication from events wanted
                                                                                                                                • Future Visiting Intentions to Music Concerts and Festivals

                                                                                                                                  • Over half will be going to fewer music events than usual…
                                                                                                                                    • Figure 33: Future visiting intentions to music concerts and festivals, May 2019
                                                                                                                                  • …but the majority would return if they enjoyed it
                                                                                                                                    • Figure 34: Likelihood of repeat visiting, May 2019
                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                    • Abbreviations
                                                                                                                                      • Consumer research methodology
                                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                                          • Figure 35: UK music concerts and festivals, value forecast scenarios, 2019-24
                                                                                                                                        • Forecast methodology

                                                                                                                                        Music Concerts and Festivals - UK - August 2019

                                                                                                                                        £1,995.00 (Excl.Tax)