“With companies like Live Nation promoting thousands of concerts and festivals each year, or AEG having such a strong position in London in terms of the sheer number of major venues that it operates, there is the potential for promoters to offer a season ticket, which could be used mainly to develop attendances at smaller and mid-level performances.”
– Michael Oliver, Senior Leisure and Media Analyst
This report cover the following issues:
- Top-end demand is strong, but mid-level acts are losing out on sales
- What more can artists and promoters do to counter ticket abuse?
- How can the industry maximise the potential of digital channels?
The live music industry bounced back in 2013 from a quiet year in 2012 which was the result of both competition from the Olympics and the lack of availability of major music venues due to some of them being used as Olympic venues.
While demand for high-profile artists remains strong, a continued squeeze on incomes, combined with rising ticket prices, has meant that the core market of mid-level and emerging artists has struggled a bit in the past few years, as consumers prioritise the concerts they go to, focusing on the big acts.
Promoters and venues still face a number of challenges: ticket abuse continues to be a major problem for the industry, while Mintel’s research for this report shows that two thirds of music concert visitors go to fewer than four performances a year, with a quarter going to just the one. However, there are also opportunities, mainly driven by growing digital device ownership, both to make consumers’ lives easier when it comes to buying tickets and finding their way around music venues or festival sites but also to operators in terms of receiving payments, issuing tickets and scanning tickets on the door.
The concerts and festivals examined in this report include live musical performances at concert venues in the UK for which customers pay an entrance price. Festivals are defined as musical events held on consecutive days in which various musical artists perform a live set. It does not include the many festivals organised mainly by local councils that hold a variety of arts-based events usually over the course of a month, or concerts where admission is free.