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Description

Description

Music festivals are big business, and have become a significant part of the overall music tourism market. Music festival tourists, who can be defined as persons travelling domestically or internationally (outside of their place of usual residence) to experience live music at a festival event (rather than an individual concert) make up around one half of all music tourism trips worldwide, according to UK Music.

There has been a proliferation of festivals over the last decade, with a broadening of their market appeal. There appears to be something for everyone. While the big festivals tend to have a more corporate feel with their size, branding and big-name artists (which ensure they sell out), smaller festivals have more control over production, innovation and artist choice, which allows freedom to be different and attract a more independent crowd.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Music Festivals: The Basics

        • A historical perspective
          • The meaning of festivals
            • Single location
              • Multiple location
                • Music genres
                  • Rock
                    • Figure 1: World’s biggest rock festivals by attendance, 2013
                  • Classical
                    • Jazz and blues
                      • Country, folk and world
                      • The Current Music Festival Scene

                        • Rock
                          • Europe
                            • Figure 2: Festival season in Europe, 2013
                          • Belgium
                            • Croatia
                              • Czech Republic
                                • Denmark
                                  • Germany
                                    • Hungary
                                      • Iceland
                                        • Ireland
                                          • Netherlands
                                            • Norway
                                              • Poland
                                                • Serbia
                                                  • Spain
                                                    • Sweden
                                                      • Switzerland
                                                        • UK
                                                          • Figure 3: Glastonbury festival attendance figures & ticket prices, 1971-2013
                                                        • North America
                                                          • US
                                                            • Rest of world
                                                              • Brazil
                                                                • Japan
                                                                  • Classical
                                                                    • Europe
                                                                      • Austria
                                                                        • Croatia
                                                                          • Czech Republic
                                                                            • Germany
                                                                              • Italy
                                                                                • Switzerland
                                                                                  • UK
                                                                                    • North America
                                                                                      • Canada
                                                                                        • US
                                                                                          • Figure 4: Selected classical music festivals in the US, 2013
                                                                                        • Jazz and blues
                                                                                          • Europe
                                                                                            • Denmark
                                                                                              • Estonia
                                                                                                • France
                                                                                                  • Norway
                                                                                                    • Slovakia
                                                                                                      • Switzerland
                                                                                                        • UK
                                                                                                          • North America
                                                                                                            • Canada
                                                                                                              • US
                                                                                                                • Rest of world
                                                                                                                  • South America
                                                                                                                    • Country, folk and world
                                                                                                                      • Europe
                                                                                                                        • Baltics
                                                                                                                          • France
                                                                                                                            • Germany
                                                                                                                              • Ireland
                                                                                                                                • Latvia
                                                                                                                                  • UK
                                                                                                                                    • North America
                                                                                                                                      • Canada
                                                                                                                                        • US
                                                                                                                                          • Figure 5: Selected country musical festivals in the US, 2013
                                                                                                                                        • Rest of world
                                                                                                                                          • Australia
                                                                                                                                          • The Music Festival Tourist: A Profile

                                                                                                                                                • Figure 6: Attendance figures at UK festivals, 2009*
                                                                                                                                                • Figure 7: Visitor profile of Paleo Music Festival, 2012
                                                                                                                                            • Economic Benefits of the Festival Sector

                                                                                                                                                  • Figure 8: Breakdown of spend at festivals between domestic & overseas music tourists, 2011
                                                                                                                                                  • Figure 9: UK regional breakdown of music tourist numbers & spend comparison between festivals & concerts, 2011
                                                                                                                                              • The Music Festival Tour Industry

                                                                                                                                                  • Allegro Holidays
                                                                                                                                                    • Argon Events
                                                                                                                                                      • Kirker Holidays
                                                                                                                                                        • Martin Randall Travel
                                                                                                                                                          • Opera in Style
                                                                                                                                                            • P&O Cruises
                                                                                                                                                              • Passionate about Opera
                                                                                                                                                                • Planet Festival
                                                                                                                                                                  • Skiddle
                                                                                                                                                                  • What Next?

                                                                                                                                                                    • Festivals successfully adding value
                                                                                                                                                                      • Reaching out: live streaming
                                                                                                                                                                        • Importance of relevant branding and sponsorship
                                                                                                                                                                          • Festivals collaborate

                                                                                                                                                                          About the report

                                                                                                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                          • The Consumer

                                                                                                                                                                            What They Want. Why They Want It.

                                                                                                                                                                          • The Competitors

                                                                                                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                                                                                                          • The Market

                                                                                                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                          • The Innovations

                                                                                                                                                                            New Ideas. New Products. New Potential.

                                                                                                                                                                          • The Opportunities

                                                                                                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                                                                                                          • The Trends

                                                                                                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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