Music Festival Tourism Worldwide - International - June 2013
Music festivals are big business, and have become a significant part of the overall music tourism market. Music festival tourists, who can be defined as persons travelling domestically or internationally (outside of their place of usual residence) to experience live music at a festival event (rather than an individual concert) make up around one half of all music tourism trips worldwide, according to UK Music.
There has been a proliferation of festivals over the last decade, with a broadening of their market appeal. There appears to be something for everyone. While the big festivals tend to have a more corporate feel with their size, branding and big-name artists (which ensure they sell out), smaller festivals have more control over production, innovation and artist choice, which allows freedom to be different and attract a more independent crowd.
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