Nail Color and Care - US - January 2013
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- beauty, cosmetics
- January 2013
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“The nail color and care category has experienced strong growth since 2007, with growth forecast through 2017. However, the industry will face challenges as the category becomes more competitive and saturated. New products are critical to category growth, but reaching out to growing segments like multiculturals and older women will be essential in maintaining the momentum currently being enjoyed by the category.”
– Shannon Romanowski, Beauty & Personal Care Analyst
Some questions answered in this report include:
The nail color and care category benefited from the economic recession as women reined in spending and turned to affordable indulgences like at-home nail care. The category has grown by roughly 72% since 2007 with sales expected to reach $2.5 billion by the end of 2012. Nail polish is accessible to many women and offers them the opportunity to indulge in beauty and fashion trends without spending a lot of money. In addition, the category has experienced strong momentum due to product innovations that allow women to replicate salon services at home, like gel manicures, as well as product launches including special effect polishes, nail art, and nail strips.
The affordability and accessibility of nail products combined with new product innovations have generated strong consumer interest in the category, with momentum expected to continue through 2017.
. This report covers the U.S. market for nail color and care products and includes products specifically intended for use on the nails, not the hands or other parts of the body. Mintel defines the nail color and care market as follows:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.