Nappies and Baby Wipes - China - June 2013
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“The nappies and baby wipes market in China continues to grow strongly and holds great future potential, but realising that potential will mean facing the challenge of improving product quality and benefits, communication with consumers, and utilizing the increasingly complex range of retail channels to connect with consumers.”
- Matthew Crabbe, Director of Research, Asia-Pacific
Some questions answered in this report include:
The disposable nappies/diapers and baby wipes market has considerable growth potential still, but this will rely upon better education and communication with consumers by manufacturers, focusing on the quality, safety, functionality and convenience advantages of their products. There is also a growing need to provide wider ranges of products to suit different aged babies and toddlers, different developmental stages, such as toilet training, beginning to walk, etc, as well as product ranges to suit a wide scope of consumer income brackets.
The rapid development of organised physical and online retailing is also creating an opportunity for disposable nappies/diapers and baby wipes manufacturers to educate consumers in a wider variety of ways, and that exploring these different opportunities will be an important next step for companies, especially as market growth focus in China shifts towards emphasis on the lower tier cities.
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.