Nappies and Baby Wipes - China - March 2015
“When it comes to baby care-related matters, safety remains the top concern for mothers. Seemingly a simple formula, brands are making extra efforts to optimise purity and natural-focus in product ingredients and scents as a way to rebuild consumer confidence. As opposed to added benefits such as nourishing skin provided by baby wipes or advanced wetness signals on nappies, a claim of 100% natural needs to blend seamlessly into both product and marketing messaging.”
– Esther Lau, Research Analyst
In this report we answer the key questions:
- What are the key drivers and challenges in the Chinese nappies and baby wipes market?
- What are the new product trends for nappies and wipes in the Chinese and international market?
- How can nappies and baby wipes be customised through ingredients and claim for different types of mothers?
- How can brands innovate in packaging design more effectively?
- How can nappies and baby wipes brands integrate multiple retail channels as marketing differentiators to create a competitive advantage?
What you get
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