Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

National Newspapers - UK - February 2018

“Changes to Facebook’s News Feed present both problems and opportunities for newspaper publishers. It highlights the need to diversify across platforms to not become reliant on any particularly source for traffic. Some newspapers, however, could gain more prominence on the social network as Facebook takes a more active role in promoting trustworthy sources.”
– Rebecca McGrath, Senior Media Analyst

This Report looks at the following areas:

  • Facebook’s News Feed change highlights the importance of diversifying platforms 
  • Fake news and divisive politics offer boost for quality newspapers

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Print declines were 8% in 2017
              • Figure 1: Trend in total UK annual print circulation, 2012-22
            • Key players
              • The Times is the only title to increase its print circulation
                • Sunday circulation falls by 11%
                  • The Independent and The Sun grow online reach significantly
                    • Trinity Mirror moves forward with attempts to take over Daily Express
                      • The consumer
                        • More than one in four are registered to an online newspaper
                          • Figure 2: National newspaper online behaviour, November 2017
                        • Facebook’s News Feed change to impact discovery
                          • Figure 3: Methods of discovering national newspaper articles, November 2017
                        • People want more feel-good stories
                          • Figure 4: Attitudes towards national newspapers, November 2017
                        • One in 10 trust every national newspaper they read
                          • Figure 5: Trust in national newspapers, November 2017
                        • Only one in four want broadsheets to become smaller
                          • Figure 6: Print newspaper preferences, November 2017
                        • What we think
                        • Issues and Insights

                          • Facebook’s News Feed change highlights the importance of diversifying platforms
                            • The facts
                              • The implications
                                • Fake news and divisive politics offer boost for quality newspapers
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • Print declines were 8% in 2017
                                        • The Times and The Telegraph raise print prices by 20p
                                          • Facebook changes News Feed after further fake news controversy
                                            • Virgin Trains tries to stop selling the Daily Mail
                                              • UK government introduces response unit to tackle fake news
                                                • IPSO creates new logo
                                                • Market Size and Forecast

                                                  • Print volumes down 8% in 2017
                                                    • Figure 7: Trend in total UK annual print circulation, 2012-22
                                                    • Figure 8: Trend in total UK annual print circulation, 2012-22
                                                  • Forecast methodology
                                                  • Market Drivers

                                                    • The Times and The Telegraph raise print prices by 20p
                                                      • Figure 9: Basic UK cover prices for national newspapers, January 2017 and December 2017
                                                    • Facebook changes News Feed after growing controversy
                                                      • Organisations look to tackle the issue of fake news
                                                        • UK government introduces response unit
                                                          • IPSO creates new logo
                                                            • Brands under pressure regarding tabloids
                                                              • UK publishers receive donations from Google’s innovation fund
                                                              • Key Players – What You Need to Know

                                                                • Quality newspapers are the best performing print segment
                                                                  • Sunday circulation falls by 11%
                                                                    • The Independent and The Sun grow online reach significantly
                                                                      • Trinity Mirror moves forward with attempts to take over Daily Express
                                                                        • The Telegraph concentrates on registered users
                                                                          • The Guardian goes tabloid
                                                                            • Publishers band together to launch new advertising marketplace
                                                                            • Market Share

                                                                              • Quality newspapers are the best performing print segment
                                                                                • Figure 10: Daily national newspapers’ average print circulation per issue, 2016 and 2017
                                                                              • Sunday circulation falls by 11%
                                                                                • Figure 11: Sunday national newspapers’ average print circulation per issue, 2016 and 2017
                                                                              • The Independent and The Sun grow online reach significantly
                                                                                • Figure 12: Average daily unique visits to national newspaper websites, 2015-17
                                                                              • Financial Times read more than ever before
                                                                                • The Guardian boosts digital revenue
                                                                                  • The Times grows subscription numbers by 10%
                                                                                    • Trinity Mirror moves forward with attempts to take over Daily Express
                                                                                      • The Guardian and Mail lead the way on social media
                                                                                        • Figure 13: Social media presence of select major UK newspapers, 2016-18
                                                                                    • Launch Activity and Innovation

                                                                                      • The Telegraph concentrates on registered users
                                                                                        • The Guardian goes tabloid
                                                                                          • Publishers band together to launch new advertising marketplace
                                                                                            • MailOnline includes new video player in sidebar
                                                                                              • The Telegraph and Amazon partner to create Echo show
                                                                                                • iWeekend re-launched by Johnston Press
                                                                                                  • The Guardian continues to invest in VR
                                                                                                    • The Times launches new subscription legal service
                                                                                                      • Daily Mail expands role with TV launch in US
                                                                                                      • Brand Research

                                                                                                          • Brand map
                                                                                                            • Figure 14: Attitudes towards and usage of selected brands, November 2017
                                                                                                          • Key brand metrics
                                                                                                            • Figure 15: Key metrics for selected brands, November 2017
                                                                                                          • Brand attitudes: The i is considered the most innovative brand
                                                                                                            • Figure 16: Attitudes, by brand, November 2017
                                                                                                          • Brand personality: The Sun is viewed as more unethical than other newspapers
                                                                                                            • Figure 17: Brand personality – Macro image, November 2017
                                                                                                          • The Telegraph and The Times are considered the most authoritative
                                                                                                            • Figure 18: Brand personality – Micro image, November 2017
                                                                                                          • Brand analysis
                                                                                                            • The Guardian is the most trusted newspaper
                                                                                                              • Figure 19: User profile of The Guardian, November 2017
                                                                                                            • i stands above other quality newspapers in terms of value and entertainment
                                                                                                              • Figure 20: User profile of i, November 2017
                                                                                                            • The Times is thought to offer the most consistent quality
                                                                                                              • Figure 21: User profile of The Times, November 2017
                                                                                                            • Perceptions of The Telegraph are not as positive as for other quality newspapers
                                                                                                              • Figure 22: User profile of The Telegraph, November 2017
                                                                                                            • Daily Mail inspires similar levels of trust to quality newspapers
                                                                                                              • Figure 23: User profile of Daily Mail, November 2017
                                                                                                            • Daily Express fails to stand out
                                                                                                              • Figure 24: User profile of Daily Express, November 2017
                                                                                                            • Daily Mirror has similar, but weaker, image to The Sun
                                                                                                              • Figure 25: User profile of Daily Mirror, November 2017
                                                                                                            • The Sun inspires strong associations
                                                                                                              • Figure 26: User profile of The Sun, November 2017
                                                                                                          • The Consumer – What You Need to Know

                                                                                                            • Six in 10 read a daily print newspaper
                                                                                                              • Over half of people read national news on a smartphone
                                                                                                                • More than one in four are registered to an online newspaper
                                                                                                                  • Directly visiting websites/apps is still the main way people find articles
                                                                                                                    • People want more feel-good stories
                                                                                                                      • One in four search out particular journalists
                                                                                                                        • Only one in 10 trust every national newspaper they read
                                                                                                                          • One in three prefer reading print for major events
                                                                                                                          • Print National Newspaper Readership

                                                                                                                            • One in four read the Daily Mail in print
                                                                                                                              • Figure 27: Daily print national newspaper readership, November 2017
                                                                                                                            • One in three read only one print newspaper
                                                                                                                              • Figure 28: Repertoire of daily national print newspapers read, November 2017
                                                                                                                            • Less than half read a Sunday print newspaper
                                                                                                                              • Figure 29: Sunday print national newspaper readership, November 2017
                                                                                                                          • Online National News Websites and Devices

                                                                                                                            • Over half of people read national news on a smartphone
                                                                                                                              • Figure 30: Devices used to read national news, November 2017
                                                                                                                            • Smart-speakers offer new platform for news as audio grows in importance
                                                                                                                              • The BBC remains most popular online news source
                                                                                                                                • Figure 31: National news websites/apps visited, November 2017
                                                                                                                            • National Newspaper Online Behaviour

                                                                                                                              • More than one in four are registered to an online newspaper
                                                                                                                                • Figure 32: National newspaper online behaviour, November 2017
                                                                                                                              • One in five will voluntarily donate money
                                                                                                                                • There is an audience willing to pay for VR journalism
                                                                                                                                  • Tailored editions take social media use to next level
                                                                                                                                  • Methods of Discovering Articles

                                                                                                                                    • Facebook’s News Feed change to impact discovery
                                                                                                                                        • Figure 33: Methods of discovering national newspaper articles, November 2017
                                                                                                                                      • Publishers have mixed experiences with aggregators
                                                                                                                                        • Publishers are in a stronger position to negotiate with aggregators
                                                                                                                                        • Attitudes towards National Newspapers

                                                                                                                                          • People want more feel-good stories
                                                                                                                                            • Figure 34: Attitudes towards national newspapers, November 2017
                                                                                                                                          • One in four search out particular journalists
                                                                                                                                            • Many are looking for more diverse political views from newspapers
                                                                                                                                            • Trust in National Newspapers

                                                                                                                                              • Only one in 10 trust every national newspaper they read
                                                                                                                                                • Campaigns run to boost trust in national newspapers
                                                                                                                                                  • Figure 35: Trust in national newspapers, November 2017
                                                                                                                                              • Print Newspaper Preferences

                                                                                                                                                • One in three prefer reading print for major events
                                                                                                                                                  • Success of news magazines could indicate the future of print newspapers
                                                                                                                                                    • Figure 36: Print newspaper preferences, November 2017
                                                                                                                                                  • Only one in four want broadsheets to become smaller
                                                                                                                                                    • 16-34-year-olds are more open to using QR codes
                                                                                                                                                      • Figure 37: Print newspaper preferences, by age, November 2017
                                                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                      • Abbreviations
                                                                                                                                                        • Consumer research methodology
                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                          • Market forecast
                                                                                                                                                            • Figure 38: Total UK annual print circulation, 2017-22
                                                                                                                                                          • Forecast methodology

                                                                                                                                                          National Newspapers - UK - February 2018

                                                                                                                                                          US $2,552.20 (Excl.Tax)